Haleeb Foods Limited
19th September 2011
MBA 2
Internship Report
Employer’s name: Haleeb Foods Limited
Submitted by: Hira Tanweer
Company History and Profile
Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs. 46 Million under the name of Chaudhry Dairies Limited which was renamed as CDL Foods Limited and now it is known to be as Haleeb Foods Limited. At that time it had the capacity of producing 80,000 / liters of milk per day having total area of 32 acres. Initially 150 people were employed at the plant. The production process started with UHT liquid milk. The liquid milk was the first product launched in the market, it started its operation in 1985 at that time 20 other dairy plants were also coming in, and all those including MILKPAK were using obsolete technology that was used in EUROPE. Haleeb Plant was the only plant based on the latest technology and the basic idea behind that were particularly dairy foods products. It is principally engaged in processing and sale of toned milk, milk powder, allied dairy products and fruit juices and it is a well known brand.
It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance, it had achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%.
Haleeb Foods Limited (Formerly CDL Foods Limited) was at one time, amongst the few Pakistan based companies with a burning passion to take on the international market. In the clutter of multinational the company it had a distinguished place. The name of Haleeb foods limited used to be synonymous with best quality foods products.
From November 1989 till December 1991 Haleeb had a joint venture with fries land Frico Domo of Netherlands. This joint was amicably dissolved on account of FFD's change in management in their global strategy. Franchise agreement with Canada, a market leader in the liquid milk market in France, was assigned in December 1998. Under
MBA 2
Internship Report
Employer’s name: Haleeb Foods Limited
Submitted by: Hira Tanweer
Company History and Profile
Haleeb Foods Ltd. was incorporated on July 1st, 1984 with a capital of Rs. 46 Million under the name of Chaudhry Dairies Limited which was renamed as CDL Foods Limited and now it is known to be as Haleeb Foods Limited. At that time it had the capacity of producing 80,000 / liters of milk per day having total area of 32 acres. Initially 150 people were employed at the plant. The production process started with UHT liquid milk. The liquid milk was the first product launched in the market, it started its operation in 1985 at that time 20 other dairy plants were also coming in, and all those including MILKPAK were using obsolete technology that was used in EUROPE. Haleeb Plant was the only plant based on the latest technology and the basic idea behind that were particularly dairy foods products. It is principally engaged in processing and sale of toned milk, milk powder, allied dairy products and fruit juices and it is a well known brand.
It is a private limited company. It started commercial production in July 1987. Due to consistently superior performance, it had achieved undisputed leadership in the liquid packaged milk category with a market share of over 52%.
Haleeb Foods Limited (Formerly CDL Foods Limited) was at one time, amongst the few Pakistan based companies with a burning passion to take on the international market. In the clutter of multinational the company it had a distinguished place. The name of Haleeb foods limited used to be synonymous with best quality foods products.
From November 1989 till December 1991 Haleeb had a joint venture with fries land Frico Domo of Netherlands. This joint was amicably dissolved on account of FFD's change in management in their global strategy. Franchise agreement with Canada, a market leader in the liquid milk market in France, was assigned in December 1998. Under