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Hallock's Influence On Gender

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Hallock's Influence On Gender
Hallock (2003) did one of his research studies on ‘colour assignments’ and the data collected from his research shows some clear preferences in certain colours across gender.
It’s important to notice the environment surrounding especially when it comes to cultural perception. This is because it plays a strong role in dictating appropriate colours for gender which in turn can influence individual choices. The following few figures are Hallock’s findings for the most and least favourite colours of men and women:
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