Harrison Chapter5
CHAPTER 5
STRATEGIC PLANNING AND SWOT ANALYSIS
I skate where the puck is going to be, not where it has been.
—Wayne Gretzky
Key Terms
and
ConCepTs
➤➤ SWOT➤analysis ➤➤ Threats ➤➤ Weaknesses
➤➤ Force➤field➤analysis ➤➤ Opportunities ➤➤ Strengths
Excerpted from Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison (Health Administration Press, 2010).
91
92
Essentials of Strategic Planning in Healthcare
I n Tr o d u C T I o n
Healthcare organizations must continually make adjustments to maintain optimal function (Christiansen 2002). A number of different techniques can be used to determine where adjustments need to be made. One essential technique involves a discussion of an organization’s strengths, weaknesses, opportunities, and threats, commonly called SWOT analysis. SWOT analysis has been used extensively in other industries but has not been widely used in healthcare (Kahveci and Meads 2008). SWOT analysis is a precursor to strategic planning and is performed by a panel of experts who can assess the organization from a critical perspective (Gibis et al. 2001). This panel could comprise senior leaders, board members, employees, medical staff, patients, community leaders, and technical experts. Panel members base their assessments on utilization rates, outcome measures, patient satisfaction statistics, organizational performance measures, and financial status. While based on data and facts, the conclusions drawn from SWOT analysis are an expert opinion of the panel.
d e f I nI T I o n
SWOT analysis an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival
SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival. Originally designed for use in other industries, it is
STRATEGIC PLANNING AND SWOT ANALYSIS
I skate where the puck is going to be, not where it has been.
—Wayne Gretzky
Key Terms
and
ConCepTs
➤➤ SWOT➤analysis ➤➤ Threats ➤➤ Weaknesses
➤➤ Force➤field➤analysis ➤➤ Opportunities ➤➤ Strengths
Excerpted from Essentials of Strategic Planning in Healthcare by Jeffrey P. Harrison (Health Administration Press, 2010).
91
92
Essentials of Strategic Planning in Healthcare
I n Tr o d u C T I o n
Healthcare organizations must continually make adjustments to maintain optimal function (Christiansen 2002). A number of different techniques can be used to determine where adjustments need to be made. One essential technique involves a discussion of an organization’s strengths, weaknesses, opportunities, and threats, commonly called SWOT analysis. SWOT analysis has been used extensively in other industries but has not been widely used in healthcare (Kahveci and Meads 2008). SWOT analysis is a precursor to strategic planning and is performed by a panel of experts who can assess the organization from a critical perspective (Gibis et al. 2001). This panel could comprise senior leaders, board members, employees, medical staff, patients, community leaders, and technical experts. Panel members base their assessments on utilization rates, outcome measures, patient satisfaction statistics, organizational performance measures, and financial status. While based on data and facts, the conclusions drawn from SWOT analysis are an expert opinion of the panel.
d e f I nI T I o n
SWOT analysis an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival
SWOT analysis is an examination of an organization’s internal strengths and weaknesses, its opportunities for growth and improvement, and the threats the external environment presents to its survival. Originally designed for use in other industries, it is