Hasbro Swot
Executive Summary
Synopsis
Hasbro is a publicly traded company founded in 1923 which specializes in toys for children, infants, and toddlers, as well as puzzles and games for consumers of all ages. Although the company has experienced significant annual revenue growth since its inception, due to several factors including the recent economic downturn, it has encountered obstacles in each of its four business units. With several competitors, such as Mattel, vying for the business of increasingly financially conscious consumers, Hasbro must optimize its operations in order to achieve its goal of becoming the world’s leading toy company in an uncertain future, Specifically, the company must pay particular attention to the following issues:
Strategic Issues
-Low market share in the Preschool segment
-Need to integrate technology into product lines
-Lack of a clearly envisioned future
-Competition with software and electronics companies due to digital product development
-Dwindling profit margins and increased price pressures
-Rising labor costs in China
Options
-Dora the Fisher Price Destroyer -Expand current Preschool product portfolio
-Partner with electronics companies anchored in early childhood education such as V-Tech -Create opportunities to seize a portion of the Fisher Price market share
-A NERF’ Already…Go Virtual! -Increase development of software based versions of successful products and games -Continue to partner with software and video game developers -Grow existing brands and generate revenue with lower COGS and distribution costs
- Global Monopoly -Create new products targeted at emerging markets -Form localized marketing and R&D teams to develop new products -Outperform competitors in evolving markets
Recommendations
Dora the Fisher Price Destroyer
Current data and trends suggest high growth potential in the preschool toy market. Given Hasbro’s presently low
Synopsis
Hasbro is a publicly traded company founded in 1923 which specializes in toys for children, infants, and toddlers, as well as puzzles and games for consumers of all ages. Although the company has experienced significant annual revenue growth since its inception, due to several factors including the recent economic downturn, it has encountered obstacles in each of its four business units. With several competitors, such as Mattel, vying for the business of increasingly financially conscious consumers, Hasbro must optimize its operations in order to achieve its goal of becoming the world’s leading toy company in an uncertain future, Specifically, the company must pay particular attention to the following issues:
Strategic Issues
-Low market share in the Preschool segment
-Need to integrate technology into product lines
-Lack of a clearly envisioned future
-Competition with software and electronics companies due to digital product development
-Dwindling profit margins and increased price pressures
-Rising labor costs in China
Options
-Dora the Fisher Price Destroyer -Expand current Preschool product portfolio
-Partner with electronics companies anchored in early childhood education such as V-Tech -Create opportunities to seize a portion of the Fisher Price market share
-A NERF’ Already…Go Virtual! -Increase development of software based versions of successful products and games -Continue to partner with software and video game developers -Grow existing brands and generate revenue with lower COGS and distribution costs
- Global Monopoly -Create new products targeted at emerging markets -Form localized marketing and R&D teams to develop new products -Outperform competitors in evolving markets
Recommendations
Dora the Fisher Price Destroyer
Current data and trends suggest high growth potential in the preschool toy market. Given Hasbro’s presently low