Hegemony and Discourse : Negotiating Cultural Relationships Through Media Production
Journalism http://jou.sagepub.com/
Hegemony and discourse : Negotiating cultural relationships through media production
Michael Robert Evans Journalism 2002 3: 309 DOI: 10.1177/146488490200300302 The online version of this article can be found at: http://jou.sagepub.com/content/3/3/309
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>> Version of Record - Dec 1, 2002 What is This?
Downloaded from jou.sagepub.com at University Tunku Abdul Rahman on February 22, 2013
Journalism
Copyright © 2002 SAGE Publications (London, Thousand Oaks, CA and New Delhi) Vol. 3(3): 309–329 [1464-8849(200212)3:3;309–329;028479]
ARTICLE
Hegemony and discourse
Negotiating cultural relationships through media production
Michael Robert Evans
Indiana University, USA
ABSTRACT
As part of large, complex social structures, media organizations exist in constantly shifting relationships with each other, with the societies within which they work and with the internal and external audiences with which they communicate. The role of indigenous media groups in hegemonic processes, then, cannot be seen as monolithic or monologic, as some scholars have suggested. An examination of Inuit videography groups reveals that media organizations support or resist hegemonic pressures differentially; some work ‘within the system’ to further worthwhile aims, while others struggle against hegemonic coercion in an effort to expose that coercion and foster alternative power structures. Any models relating to the role of media in hegemony must reflect the heterogeneous stances and discursive relationships adopted by and among various media
Hegemony and discourse : Negotiating cultural relationships through media production
Michael Robert Evans Journalism 2002 3: 309 DOI: 10.1177/146488490200300302 The online version of this article can be found at: http://jou.sagepub.com/content/3/3/309
Published by: http://www.sagepublications.com Additional services and information for Journalism can be found at: Email Alerts: http://jou.sagepub.com/cgi/alerts Subscriptions: http://jou.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://jou.sagepub.com/content/3/3/309.refs.html
>> Version of Record - Dec 1, 2002 What is This?
Downloaded from jou.sagepub.com at University Tunku Abdul Rahman on February 22, 2013
Journalism
Copyright © 2002 SAGE Publications (London, Thousand Oaks, CA and New Delhi) Vol. 3(3): 309–329 [1464-8849(200212)3:3;309–329;028479]
ARTICLE
Hegemony and discourse
Negotiating cultural relationships through media production
Michael Robert Evans
Indiana University, USA
ABSTRACT
As part of large, complex social structures, media organizations exist in constantly shifting relationships with each other, with the societies within which they work and with the internal and external audiences with which they communicate. The role of indigenous media groups in hegemonic processes, then, cannot be seen as monolithic or monologic, as some scholars have suggested. An examination of Inuit videography groups reveals that media organizations support or resist hegemonic pressures differentially; some work ‘within the system’ to further worthwhile aims, while others struggle against hegemonic coercion in an effort to expose that coercion and foster alternative power structures. Any models relating to the role of media in hegemony must reflect the heterogeneous stances and discursive relationships adopted by and among various media
Citations: http://jou.sagepub.com/content/3/3/309.refs.html >> Version of Record - Dec 1, 2002 What is This? Downloaded from jou.sagepub.com at University Tunku Abdul Rahman on February 22, 2013 Journalism Copyright © 2002 SAGE Publications (London, Thousand Oaks, CA and New Delhi) Vol. 3(3): 309–329 [1464-8849(200212)3:3;309–329;028479] ARTICLE Downloaded from jou.sagepub.com at University Tunku Abdul Rahman on February 22, 2013 310 Hegemony As Condit (1994: 207) notes, hegemony as described by Gramsci is ‘an elaborate but incompletely developed political theory’, although Gramsci did attempt to spell it out concisely: Downloaded from jou.sagepub.com at University Tunku Abdul Rahman on February 22, 2013 Evans