- Repetition: draws attention to and emphasises the idea/word/phrase/theme/concept. It highlights its importance.
- Personification: when an inanimate object is given human qualities. For example ' the television stared at me across the room'. Personification often makes the reader feel inquisitive.
-Imperative: This feature is mostly found in advertisements. Imperative is a command or an instruction. It forces the reader to take action for instance 'donating in a charity appeal to help starving children'. But then again, it can also be persuasive at the same time, by making the reader feel guilty too.
Metaphor:Metaphor is the feature that compares one thing to another. For instance, 'my brother is a monkey'. Metaphor is used to create a strong image in the reader's mind.
Rhetorical question: A question that does not require an answer. This feature is used to make the reader think about the possible answer and involve them in the text.
Simile: A comparison of one thing to another using words 'like' or 'as'. For example, "The raindrops fell like tears". Again, similes are used to also create an imaginative thought of what is being described.
Pun: is the use of word play, when words are organised in an amusing way to suggest another meaning. Puns effects the reader by making the situation humorous whilst showing the intended purpose.
Figure of speech: This is an expression that should not be taken seriously. For example, 'pigs might fly', meaning not that there is pigs flying past your window but that something is probably untrue.
Hyperbole: Hyperbole is exaggeration. For instance, when the piece of writing states something is 'the best'.
Imagery:When words are so descriptive they allow the reader to paint an image in their minds. Imagery is used to allow the reader to imagine the moment being described.
Symbolism:When an object is used to represent