Heritage Tourism: Strength and Challenges of Balinese Art
HERITAGE TOURISM: STRENGTH AND CHALLENGES OF BALINESE ARTS
CHAPTER 1
THE PROBLEM AND THE SETTING
1.1 PROBLEM STATEMENT
As one of the largest industry around the world, tourism industry has undergone a tremendous growth during the last decades. Heritage tourism, being one of the categories of tourism, has been entitled as a major area in tourist demand. According to the WTO (Richard, 2000), heritage tourism is considered as very important segments of the total tourism demand, representing 37% of international tourism.
Bali Island, being one of the international tourist destinations of Indonesia has shown evidence of remarkable growth in heritage tourism, due to their dynamic offer of culture and arts. Tourism in Bali started in 1928, when the KPM opened the Bali Hotel in Denpasar, built on the very site of the death (puputan) of the Rajas on 1906. Now, Bali is the most popular spot for leisure activities and cultural heritage exploration. Despite its beautiful natural and built environment, the beauty of Bali is also enriched by the sincerity of its people (Bandem, 2011). Apart from that, as the centre of arts and culture, Bali becomes the magnet that attracts worldwide visitors. Therefore, tourism has radically influence the government of Indonesia to put greater prominence in developing the tourism economy in Bali.
However, over expansion will cause the lost of authenticity. Among the significant drawbacks include globalization, as the influence of Western culture will cause revolutionize towards the Balinese heritage and culture. Besides, unbalanced and uncontrolled development will too cause negative impact to the tourism industry of Bali. Therefore, this research will determine and analyze the strength and threats of Bali in order to gain an understanding of the situation and eventually search for solutions to be undertaken to sustain the heritage of Bali.
1.2 RESEARCH QUESTIONS
1.2.1 Main question
What are the strengths of heritage
CHAPTER 1
THE PROBLEM AND THE SETTING
1.1 PROBLEM STATEMENT
As one of the largest industry around the world, tourism industry has undergone a tremendous growth during the last decades. Heritage tourism, being one of the categories of tourism, has been entitled as a major area in tourist demand. According to the WTO (Richard, 2000), heritage tourism is considered as very important segments of the total tourism demand, representing 37% of international tourism.
Bali Island, being one of the international tourist destinations of Indonesia has shown evidence of remarkable growth in heritage tourism, due to their dynamic offer of culture and arts. Tourism in Bali started in 1928, when the KPM opened the Bali Hotel in Denpasar, built on the very site of the death (puputan) of the Rajas on 1906. Now, Bali is the most popular spot for leisure activities and cultural heritage exploration. Despite its beautiful natural and built environment, the beauty of Bali is also enriched by the sincerity of its people (Bandem, 2011). Apart from that, as the centre of arts and culture, Bali becomes the magnet that attracts worldwide visitors. Therefore, tourism has radically influence the government of Indonesia to put greater prominence in developing the tourism economy in Bali.
However, over expansion will cause the lost of authenticity. Among the significant drawbacks include globalization, as the influence of Western culture will cause revolutionize towards the Balinese heritage and culture. Besides, unbalanced and uncontrolled development will too cause negative impact to the tourism industry of Bali. Therefore, this research will determine and analyze the strength and threats of Bali in order to gain an understanding of the situation and eventually search for solutions to be undertaken to sustain the heritage of Bali.
1.2 RESEARCH QUESTIONS
1.2.1 Main question
What are the strengths of heritage
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