Preview

HERMES BALANCED SCORECARD

Good Essays
Open Document
Open Document
1328 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
HERMES BALANCED SCORECARD
The Balanced Scorecard of Hermes

Internal Business Process Perspective

Manufacturing excellence

Hermès always put a lot of effort in its manufacturing to make products with excellence. That is why we think that increasing the production of Hermès through the opening of a new factory still in France could bring more quality products.

Quality

Talking about the quality of Hermès, they really emphasizes on that value that makes them always more recognized and appreciated. To measure quality they keep track on their defective products or complaints generated by the customers in order to improve their percentage by a decrease of the number of defective products and complaints.

Improved production methods (reduce carbon footprint)

As the trend shows, every businesses are more and more concerned about their footprint and their impact on environment and Hermès pays also attention to its. This is the reason why they started improving their production methods in order to reduce their water and energy consumption, their waste, as well as recycling their waste.

Development of the distribution network

Hermès has expanded internationally to develop its distribution network and they are able to measure that through the number of branches that they have opened over the years.

Customer Perspective

Products of High Quality

The Hermes products have always and are still known for being of very high quality. All items are made from refined materials and by hand solely in French factories. This contributes to their high value proposition.
In order to maintain the value of their products, Hermes has as a goal to still continue to offer qualitative products. To measure whether their quality is still high, the company will keep track of the number of returned products. For example, when a Hermes bag is purchased, the owner may return the bag for maintenance, as many times he/she wants, free of charge and for a lifetime. It is therefore easy to measure the quality of items

You May Also Find These Documents Helpful

  • Powerful Essays

    Coach Inc. Case Analysis

    • 1060 Words
    • 5 Pages

    The profit potential that exist in the luxury goods industry could be better understood through an analysis of Porter’s five forces model. Starting with the threat of entry, the industry is unlikely to have new entrants because of the sustained competitive advantages of the existing successfully luxury brands. Leading companies such as Coach, Michael Kors, Salvatore Ferragamo, Prada, and etc. all have brand name recognition due to their success and popularity. According to the article, “To be unique and exclusive you cannot be ubiquitous.” (Gamble, 2015, C-81) For instance, Coach, Inc. strengthened their brand by becoming a leader in their accessible luxury segment by focusing on being unique in this market. Coach, Inc. and the other popular brands, have strong personal identifications because of the strategies they put in place. For this reason, new entrants to the market will have trouble attracting consumers who stand strong with the popular brand because of their loyalty. The power of suppliers within the industry for the luxury good market is low as the industry is not very concentrated. Materials to produce luxury goods, such as leather, are supplied in various countries throughout the world. For Coach, Inc. the case states, “All of the company’s leather products were manufactured by third-party suppliers in Asia.” (Gamble, 2015, C-71) Since Coach and the other…

    • 1060 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    A3 5 AppliedStatistics

    • 1129 Words
    • 8 Pages

    Today’s consumers are constantly trying to judge the quality of products. But what is quality? How and by whom is quality determined? Some would say the designer creates specifications, which in turn dictate the quality of a product. That quality is also based on the acceptable value of a part within a whole product.…

    • 1129 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Gscm

    • 799 Words
    • 4 Pages

    Quality: The details product specification and independent quality control inspection must to done for maintain the quality of the product.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Task1

    • 330 Words
    • 1 Page

    We as a manufacturer of tangible products must ensure our merchandise is of the best quality before it reaches the consumer. This is imperative if we are to maintain a competitive advantage in the marketplace, while in addition earning repetitive and referral business from our customers.…

    • 330 Words
    • 1 Page
    Satisfactory Essays
  • Best Essays

    Brand Audit of John Lewis

    • 3400 Words
    • 14 Pages

    This report will look at the current market position of the John Lewis brand and the key points of their branding. The reason for auditing the brand of John Lewis is because they are a well-established company and have built up a strong image over many years. John Lewis has a clearly defined image and a clearly defined target audience, which can be associated through their brand values, their service and their products.…

    • 3400 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Coach-Industry Analysis

    • 467 Words
    • 2 Pages

    Companies that produce accessories and handbags have to work very hard at keeping up with the latest fashions and making sure that they are designing items that their target market wants. The market for handbags and accessories is very large. Not only do women purchase these items for themselves, but men also purchase them for the women on such occasions as birthdays, anniversaries, Valentine’s Day, Christmas, etc. These brand name handbags such as Coach and Louis Vuitton come with a hefty price, but consumers still buy them. What makes these designer bags worth the extra money? Today there is more of a focus on the name of the designer and how much you paid for it. Rivalry among luxury handbag and accessory makers is becoming increasingly stronger. There is competition of who has the strongest brand name and the newest products. The real struggle comes when you offer too many discounts and the products no longer are seen as being a luxury item.…

    • 467 Words
    • 2 Pages
    Good Essays
  • Good Essays

    "Quality is the hallmark of every successful company. It is blend of good design, efficient production and reliability, which, once achieved, brings benefits such as reduced waste, lower overheads, better products and services and hence fewer customer complaints".…

    • 747 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Smythson of Bond Street is a British luxury leather goods and personalized stationery brand. It is a synonym of exclusivity, discreet good taste, elegance, and British heritage. It was founded in 1887 in London and ever since, the brand has received clients such as the Queen Victoria, the Royal Family, Grace Kelly, and Madonna. Besides that, Smythson is positioned as the “British Hermès” according to its current CEO Andy Janowski; whom along with the new Design Director Rory O’ Honlon wants to consolidate the brand as an “iconic British luxury leather goods brand”. They want to raise their global awareness and the brand’s image by highlighting Smythson’s expression of contemporary classicism, its 125 year heritage, and unique craftsmanship.…

    • 298 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Balanced Scorecard

    • 345 Words
    • 2 Pages

    The balance scorecard is used as a strategic planning and a management technique. It is widely used in many organizations, regardless of their scale, to align the organization's performance to its vision and objectives. The scorecard is also used as a tool which improves the communication and feedback process between the employees and management, and to monitor performance of the organizational objectives.…

    • 345 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Fashion and leather products retailers can separate themselves emphatically through the styles and plans of their merchandise. Indeed, even unknown designers can get to be effective starting with one accumulation then onto the next because of the unusual way of style. Items are controlled by designers, sub-societies and are liable to sharp and flighty…

    • 524 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The Tao of Timbuk2 Case

    • 2136 Words
    • 9 Pages

    The main key competitive dimensions that have driven their sale for the custom messenger bags are Quality, and Speed. Quality can be split into two categories: product design quality and process quality. The process quality is the company’s ability to offer its customers a wide range of products such as, the built-to-order messenger bag and the consumers are able to pick and customize their own design, fabric, colors and other options to meet each specific individual’s requirement. In addition, the product quality is very durable by design and it’s individually handcrafted and designed to outlast buyers; thus the company stands proudly behind its well-know quality and craftsmanship of all their products.…

    • 2136 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Zara and Reiss Comaparison

    • 1106 Words
    • 5 Pages

    Clothes quality: the brand has acquiring good competence and reputation in combining good quality clothes and design.…

    • 1106 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Burberry Case

    • 2746 Words
    • 11 Pages

    According to industry observers, luxury brands tend fare better than mass market brands during times of economic hardship. It is agreed, that in general luxury products are based on basic…

    • 2746 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Luxury Market in India

    • 1199 Words
    • 5 Pages

    Product attributes- Luxury goods have always been associated with high quality, craftsmanship, uniqueness, creativity, exclusivity and innovation.…

    • 1199 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Case Question 2

    • 295 Words
    • 1 Page

    Second, poor quality also damages the reputation and demand. As we know, a strong reputation of quality can help company building their competitive position, because the products can be differentiated from others offered by rivals, it is more utility in the customers’ eyes. Therefore, the company can get an opportunity to set a premium price for its products and make more profits. However, according to this case, the demands of Otis ‘products were low, because Otis lost their reputation of quality, customers don’t want to buy products from a company with a poor reputation for quality.…

    • 295 Words
    • 1 Page
    Satisfactory Essays

Related Topics