Hero Moto Corp Case Study
Table of Contents
1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction,Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14
7. Pricing Policy of 3 major players…………………………………………………………………… 17
8. Strategy for next 5 years………………………………………………………………….………….17
9. References……………………………………………………………………………………………19
1. Introduction:
The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles (including 2 wheeled and 4 wheeled) and exports more than 2.3 million every year1. It is the world's second largest manufacturer of motorcycles; there are eight key players in the Indian markets that produced 13.8 million units in 2010-11.At present the dominant products of the automobile industry are Two Wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. The Indian two-wheeler industry has come a long way since its humble beginning in 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since then, the customer preferences have changed in favor of motorcycles and gearless scooters that score higher on technology, fuel economy and aesthetic appeal, at the expense of metal-bodied geared scooters and mopeds. These changes in customer preferences have had an impact on the fortunes of the players. The erstwhile leaders have either perished or have significantly lost market share, whereas new leaders have emerged.
2. About Indian 2W Industry:
The Indian two-wheeler (2W) industry recorded sales volumes of 13.4 million units in 2011-12, a growth of 14.0% over the previous year. In a
1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction,Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14
7. Pricing Policy of 3 major players…………………………………………………………………… 17
8. Strategy for next 5 years………………………………………………………………….………….17
9. References……………………………………………………………………………………………19
1. Introduction:
The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 18 million vehicles (including 2 wheeled and 4 wheeled) and exports more than 2.3 million every year1. It is the world's second largest manufacturer of motorcycles; there are eight key players in the Indian markets that produced 13.8 million units in 2010-11.At present the dominant products of the automobile industry are Two Wheelers with a market share of over 75% and passenger cars with a market share of about 16%. Commercial vehicles and three wheelers share about 9% of the market between them. The industry has attained a turnover of more than USD 35 billion and provides direct and indirect employment to over 13 million people. The Indian two-wheeler industry has come a long way since its humble beginning in 1948 when Bajaj Auto started importing and selling Vespa Scooters in India. Since then, the customer preferences have changed in favor of motorcycles and gearless scooters that score higher on technology, fuel economy and aesthetic appeal, at the expense of metal-bodied geared scooters and mopeds. These changes in customer preferences have had an impact on the fortunes of the players. The erstwhile leaders have either perished or have significantly lost market share, whereas new leaders have emerged.
2. About Indian 2W Industry:
The Indian two-wheeler (2W) industry recorded sales volumes of 13.4 million units in 2011-12, a growth of 14.0% over the previous year. In a
References: http://www firstpost.com/business/heros-lesson-theres-lots-in-the-honda-name-436844.html http://www.business-standard.com/india/news/hero-motocorp-signs-dealeuropean-company/185679/on