Hersha Hospitality Management: An Analysis Of Two Companies In Different Industrys

Part 1: Research

For this assignment I was asked to research two companies in different industries. One is a local mattress manufacturer and the second a hospitality management company. For this analysis I have focus on researching the market and intervening top employees of the company.

The local mattress factory is called Natural Dreams, is base in Corona Queens NY. It operates with 8 employees and has over 12 regular customers. Right now they focus on selling to just furniture stores base in queens and have a b to b business model. For the owner losing one customer means the world because not all it’s customer purchase mattresses on a monthly basis. The retail stores that buy regularly will do so depending on how many mattresses they have
The company has it’s biggest portfolio in New York City with more than 25 hotels. Hersha focus on managing the hotels and it’s operations well the ownership just received the outcome of the operations.

Hersha Hospitality has established itself as a leading hospitality management in NYC. Well many companies struggle in the hospitality industry, HHM has become a wining corporation. This winning reputation has been acquired thanks to the sense of intrapreneurship and innovation strategy. Moreover the leaders in the corporation implement programs to motivate the innovation with in mid managers. According to a past employee managers are well rewarded when an original idea help the company become more profitable.

Hersha Hospitality Management has its roots from a humble beginning of a family managing a small hotel in Illinois. Now the same strategies that they used to grow do not work the same way because time and size have change tremendously since then. Some of the challenges that HHM now face are related to the big spence that employees represent for the company. They currently operate each hotel as a separate entity with all the employees that need to
While it’s doubtful that we’ll suddenly see a surge of pod hotels, poshtels, or co-living/co-working spaces flooding the hospitality scene. Hotel trends. 2017 retrieved from (skift.com/2017/01/03/10-hotel-trends)

Thoughtful design isn’t something exclusive to boutique hotels anymore — it’s the basic price of admission these days. Skift Senior Editor Greg Oates pointed out as much when he demonstrated how Marriott, Hyatt, and Hilton are shedding their outdated design legacies.
Whether your hotel is ultra-luxury or bare-bones budget, your guests are going to expect it to look good, and feel good. And if current retail and interior design successes are any indication, these days, they are proof that you don’t necessarily need deep pockets to have a good design. Hotel trends. 2017 retrieved from (skift.com/2017/01/03/10-hotel-trends)

Whether or not Airbnb’s gamble on Trips succeeds or fails, the mere fact that the company has launched tours and activities should be a clear signal to hotels that they too need to be paying more attention to guests’ experiences not just inside the hotel but outside of it. They need a much more holistic approach to the overall guest experience than they’re used to delivering. Hotel trends. 2017 retrieved from