Hershey Case Study
Case 1: Hershey
Christopher Dobbins
MBA 710
July 24th, 2012
Dr. Moscato
Introduction to Hershey
Hershey Foods Corporation is number one in the confectionary foods market. Although many people associate Hershey with chocolate, the company started when founder Milton Hershey decided to produce caramel in 1894.They are most famous for their major candy brands such as Hershey 's, Reese 's, Kit Kat, Kisses, Twizzlers, Jolly Rancher etc. However, Hershey also sells grocery products including: baking chocolate, chocolate milk, ice cream toppings, cocoa, chocolate syrup, and peanut butter. Hershey has two main operating divisions, Hershey Chocolate North America and Hershey International. Hershey exports their products to over 90 countries, has over 13,000 employees, and generates over $4 billion in sales revenue every year.
Mission Statement Analysis
Hershey’s Mission Statement: “Bringing sweet moments of Hershey happiness to the world everyday. Hershey’s mission statement is short and sweet (pun intended). They are able to address the majority of the nine components of the mission Statement with one sentence. Their customers are the world, their product is Hershey, their market is the world, their philosophy is to bring happiness, and their self-concept is that they perceive themselves as a company that can bring happy moments to individuals who use their products across the world everyday.
Hershey External Analysis
* Opportunities 1. Falling commodity prices - Falling commodity prices have allowed Hershey to realize greater profits. 2. Global health awareness is shifting – People are craving a healthier lifestyle and Hershey is able to keep up with this change by marketing their high anti-oxidant dark line of chocolates. 3. Mergers and Acquisitions have changes the market place – In the past few years companies in the confectionary market have been merging. When competitors make poorly thought out purchases chances are there will be
Christopher Dobbins
MBA 710
July 24th, 2012
Dr. Moscato
Introduction to Hershey
Hershey Foods Corporation is number one in the confectionary foods market. Although many people associate Hershey with chocolate, the company started when founder Milton Hershey decided to produce caramel in 1894.They are most famous for their major candy brands such as Hershey 's, Reese 's, Kit Kat, Kisses, Twizzlers, Jolly Rancher etc. However, Hershey also sells grocery products including: baking chocolate, chocolate milk, ice cream toppings, cocoa, chocolate syrup, and peanut butter. Hershey has two main operating divisions, Hershey Chocolate North America and Hershey International. Hershey exports their products to over 90 countries, has over 13,000 employees, and generates over $4 billion in sales revenue every year.
Mission Statement Analysis
Hershey’s Mission Statement: “Bringing sweet moments of Hershey happiness to the world everyday. Hershey’s mission statement is short and sweet (pun intended). They are able to address the majority of the nine components of the mission Statement with one sentence. Their customers are the world, their product is Hershey, their market is the world, their philosophy is to bring happiness, and their self-concept is that they perceive themselves as a company that can bring happy moments to individuals who use their products across the world everyday.
Hershey External Analysis
* Opportunities 1. Falling commodity prices - Falling commodity prices have allowed Hershey to realize greater profits. 2. Global health awareness is shifting – People are craving a healthier lifestyle and Hershey is able to keep up with this change by marketing their high anti-oxidant dark line of chocolates. 3. Mergers and Acquisitions have changes the market place – In the past few years companies in the confectionary market have been merging. When competitors make poorly thought out purchases chances are there will be
Cited: Read more: http://www.answers.com/topic/hershey-foods-corporation#ixzz203mkOjtH http://blogs.elon.edu/bus202z/2011/04/10/financial-analysis-of-the-hershey-company/