Hewlett Packward Marketing Mix
Hewlett Packard Marketing Mix
Introduction
The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President.
The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually, HP has concentrated its offerings in software and technology services. Hewlett Packard went public in 1957 at $16 per share. In 1980, HP introduced the first personal computer (PC), the HP-85; the first handheld computer HP 75C; and the first touch screen PC HP-150. The company merged with Compaq in 2002.
Product
* Hewlett Packard provides infrastructure technology, business process outsourcing, technology support and maintenance, networking products and resources, application development and support, consulting and integration services; enterprise information technology infrastructure, and software, as well as personal computing and related access devices, imaging and printing related products and services. * In 2007 HP introduced the TouchSmart PC, an all-in-one PC with a touch-screen display; HP also introduced a touch-screen consumer tablet PC. In 2008 In April, HP introduced a full-function, mini-notebook: the HP 2133 Mini-Note PC. designed for the education market. * Hewlett Packard produces ProLiant, described as an affordable, entry-level rack and tower server ideal for small to medium businesses, workgroups, remote sites, and high-performance computing environments. * HP’s product inventory also includes iPaq Glisten Smartphones, with features such as the ability to schedule meetings, email and text, send photos and manage a contact list. * Hewlett Packard Home Networking Products such as the Linksys WRT54G2 Wireless-G router which provides a high-speed Internet connection with several computers. * HP supports its products with tailored
Introduction
The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President.
The company’s foundation was supported by the demand for electronic equipment and microwaves. Gradually, HP has concentrated its offerings in software and technology services. Hewlett Packard went public in 1957 at $16 per share. In 1980, HP introduced the first personal computer (PC), the HP-85; the first handheld computer HP 75C; and the first touch screen PC HP-150. The company merged with Compaq in 2002.
Product
* Hewlett Packard provides infrastructure technology, business process outsourcing, technology support and maintenance, networking products and resources, application development and support, consulting and integration services; enterprise information technology infrastructure, and software, as well as personal computing and related access devices, imaging and printing related products and services. * In 2007 HP introduced the TouchSmart PC, an all-in-one PC with a touch-screen display; HP also introduced a touch-screen consumer tablet PC. In 2008 In April, HP introduced a full-function, mini-notebook: the HP 2133 Mini-Note PC. designed for the education market. * Hewlett Packard produces ProLiant, described as an affordable, entry-level rack and tower server ideal for small to medium businesses, workgroups, remote sites, and high-performance computing environments. * HP’s product inventory also includes iPaq Glisten Smartphones, with features such as the ability to schedule meetings, email and text, send photos and manage a contact list. * Hewlett Packard Home Networking Products such as the Linksys WRT54G2 Wireless-G router which provides a high-speed Internet connection with several computers. * HP supports its products with tailored
References: - http://www.tipsoninterview.com/8ps-of-marketing.html http://www8.hp.com/us/en/hp-information/about-hp/history/history.html http://www8.hp.com/us/en/hp-information/about-hp/headquarters.html http://www.marketingteacher.com/case-study/hewlett-packard-case-study.html http://dl.acm.org/citation.cfm?id=1017362