Group Name: LUCKY # 13 Group Leader: Jami Rosier Editors: Zack Sams & Steve Raszka Proofreaders: Sara Roberts, Haley Rinas, Brittani Saab Designers: Mike Porowski, Jami Rosier, Brett Pilkington Writers: Brett Pilkington, Mike Porowski, Steve Raszka, Haley Rinas, Jami Rosier, Zack Sams
Introduction By: Jami Rosier
With competitors such as DreamWorks, and Pixar, Disney Incorporated uses a vividly apparent strategy of sex appeal in order to raise their ratings. However, Disney is pushing the envelope and is willing to subject the innocent public to such images for higher ratings. The industry that we are talking about is the movie industry. The majority of viewers are comprised of young innocent children, thus the misconception that all Disney movies are innocent. Therefore, as sex sells in the entertainment industry, so do the numerous Disney movies. Although Disney is portrayed as a construction of culture and joy for children, the hidden signs and messages shown in popular Disney movies may change the attitudes some viewers will have. Considerably so, in more recent times, viewers of Disney Films are reading into the context of the films, and are taking away alternate ideas than what Disney originally intended (Associated Press, 1999). By using “hidden” messages in their movies, Disney is portraying to society the notion that sex sells. According to Studio History at Disney.com, Disney has been up and running strong for over 75 years, and does not seem to be slowing down anytime soon (Studio History, 1998). Therefore, with the help of Disney Movie Productions, sex sells at an even more disturbing rate. Throughout the remainder of the paper we are going to discuss the numerous ways in which sex is directly related to Disney, and what can be said about the future of Disney Movies. Disney continues to corrupt the youth of children and influence the minds of teenagers by releasing questionable movies onto the sales
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