Slide 2: When we try to do something such as our homework, job, eat, workout, all of us always desire to have a result from it. Example, good grade, more money, better healthy or six pack aps. It is always the last piece of our desired. It is called “efficiency”
Slide 3: But I have a question that why almost everybody chooses iPhone instead of choosing other kind of telephone. I am sure because iPhone is the more useful than other. It can do anything you want with just “one click”.
Slide 4: Does efficiency was considered the most important reason for technological changes?
Every technological choice should be justified in terms of efficiency?
Slide 5: But everything has a good side and bad side because if a smart phone is efficient, what does that mean? Should we include the time for downloading application for chatting online in the calculation of its efficiency, or should we only consider the possibility that email can be checked anywhere anytime.
Slide 6: Like Andrew Feenberg said: Efficiency does not explain success, success explains efficiency.
Why he talks like this, because it means like: Technnologies survive not because of their efficiency but because of “the contingent circumstances of success and failure” in history
Slide 7: Example, the importance of design and color in electronic product. Environmentally friendly designs indicate that efficiency is not everything.
Slide 8: Another example is iPhone. When apple store product a new version of iPhone, although it have a software with more memories, faster but the consumer will consider about is it look nice, how is the shape or color. If it is not better, I am sure they will not change their phone.
Slide 9: I think it depends on which elements are included in the calculation, anything