The purpose of this paper is to determine how to drive more sales to From the Farm’s website as well as increase overall brand awareness through the use of targeted marketing and advertising programs and also to gain a deeper insight of prospective customers which can assist in forming target market segments and creating targeted marketing and advertising programs that cater to those segments.…
As the organization background and current issues generally have, the two points, privatization and downsizing have been strongly addressed by CEO John, so I will leave them to the following analysis. I will focus on analysis the problem of competitive changes. “In a significant change of business, Hallington had begun offering retail products to the public as well as delivering regular hydro services.” With the recent move to a more competitive environment, there was concern that HUS would face major restructuring and reorientation challenges.…
In the next issue I will outline a marketing plan for landscape businesses that specialize in commercial work.…
The mission of the Veterans Health Administration (VAMC) in Chillicothe, Ohio is to provide exceptional care and to be the provider of choice for all Veterans (U.S. Department of Veterans Affairs, 2013). It is necessary for the leaders of the VAMC to have an active marketing and business plan to increase the number of veterans served. Marketing and planning are essential to having resources to meet the future needs of the organization. One planning method to use is the use of the “4 P’s” of marketing. The four P’s consist of price, placement, product and promotion all of which are essential for organizations to evaluate when planning. This paper reviews how the “4 P’s” evaluation of the VAMC can improve the delivery of services to veterans.…
six full time residents and has a meager online presence consisting of only a website. The owners have recently bought another house with the goal of creating an additional adult family home and will soon be in need of six residents and at least four employees. Their current marketing strategies consist mainly of word of mouth and printed ads in local newspapers. This business could greatly benefit from growing its online presence especially during this vulnerable time of expansion. There are currently over 73,000 residents in Snohomish County over the age of 65 (United States Census Bureau, 2013). Online marketing would make it much easier and more economical to reach a growing customer base whose online focus and technological prowess continues to increase. The real customer is not the elderly person themselves. It is usually their children, often in their fifties and sixties, who are in need of a safe environment for their parents or loved ones to live where they can be assured that a high level of personal care and medical attention will be available. The idea of expanding online would be to market the business to a larger number of target customers than current marketing techniques are able to. An expanding customer base would allow the business to choose it’s residents based on level of care needed, matching personality characteristics with current residents, and those who can afford private pay instead of State pay. State pay…
All Dogs Gym & Inn is a dog kennel that is located in Manchester, New Hampshire. Their purpose-built facility opened in the summer of 2002. All Dogs Gym & Inn offers dog classes, training, boarding, day care, grooming, and dog sports. Their accommodations include 75 deluxe quarters with options for all-indoor and indoor/outdoor patio settings, plus four luxury suites. All Dogs Gym & Inn is a member of the Association of Pet Dog Trainers.…
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco:…
The Psychology Department is requesting permission from your committee to use 10 rats per semester for demonstrations in a physiological psychology class. The students will work in groups of three: each group will be given a rat.…
There is potential competition in the industry. There are some organizations, as offering the similar service to the public, which can be seen as the major competition in the further. There is a lot animal clinics can take care of domestic animals, it brings more competition in area of domestic animals…
Scenario – a new complementary therapy clinic has opened and you’re appointed as the marketing manager for the clinic. Complete the following tasks to create the marketing information needed to establish the clinic and inform local people of the services that you offer.…
I am a student at Carroll County Middle School and I am writing to you to ask about visiting Galax Veterinary Clinic. I am a very hardworking and dedicated student and I am interested in becoming a veterinarian someday. I would like to visit Galax Veterinary Clinic because it is the best in the area, it would help me learn about the working environment in this career, and I could learn about the different aspects of this job. I am a very responsible, honest, and outgoing student. I am very involved in school activities and am always eager to learn new things. I have loved animals my whole life and I would like to visit Galax Veterinary Clinic to learn more about the job and decide if it is the right choice for me.…
Since Crestfield has been successful at creating awareness for their quality furniture it will be easy for them to continue this tradition with new customers. Crestfield’s success depends on their promotion, by increasing their advertising plan, they will not only ensure growth but essentially guarantee to retain current customers. Although, simply increasing spending does not guarantee success in this industry. Crestfield needs to change its marketing strategy…
Most of the marketing with be done face to face at the offices of physicians and hospitals. We will primarily concentrate with private practices and work with physician groups out of hospitals. We will not be mass marketing because we don’t have the personnel to handle if we get an overwhelming response. We will be competing with other home health agencies of a smaller size and larger size because chances are when we are taking patients those will be personally referred and taking them away from a particular agency. This will be a marketing plan mainly intended for a smaller operation and we the company develops so will the marketing plan depending on how large we would like for the company to grow. If there is a good business model with individuals with comfortable salaries the motto is that will be the equation for success. The plan is not to become a multi national company but more of a local service which provides dependable and consistent service to home health care patients in the greater Chicago, IL area.…
Awoken by my blaring alarm clock at its usual time, I prepared for the school day as I normally would; shrugged on my habitual polo and khakis, brushed my teeth, combed my hair, and headed for the door. However, as I dragged myself down the steps, I stumbled upon my 14 year-old Jack Russell Terrier, Nina, struggling. Dazed and confused, I investigated the situation to discover she had managed to wrap an excess string from a blanket tightly around her hind leg. Panicking, I raced to my kitchen, grabbed scissors and cut her loose. I called my parents, who were at the time caring for my dementia-stricken 94 year-old Bubbie and informed them of the recent events. My dad joined me as we rushed her to an animal hospital in attempt to salvage her leg.…
The marketing strategy involves a combination of print media advertising, website development, networking, and promotional events, all aimed at residents living within 35 miles of the clinic.…