Hilton Hotels: Building Sustainability with a Greener World.
Hilton Hotels: Building Sustainability with a greener world.
STREAM 1 - GROUP 4
Date: - 29.11.2010
Executive Summary
The report examines sustainability in hotel industry, as how important it has become, for a firm or organisation to become environmentally sustainable in today’s world. After global warming, everyone has become more cautious about environment, more organisations have realised responsibility towards environment. Since, hotel industry and tourism industry are inter-linked, which serve consumers viz. Service industry i.e. where one succeeds and fail based on customer satisfaction. It becomes important to cater to customers who are more environmentally conscious than ever. Sustainability has become topic of interest even at Government level, so it becomes obvious for every international organisation to be responsible.
The study is based on how Hilton Chain, one of the biggest players in their industry introduced Environment Sustainability programmes in their hotels across continents. The programmes helped Hilton save millions of dollars and reduction in energy and water usage and carbon output. The programmes introduced in Hilton – USA was “Lightstay” and in Europe, Africa and Asia-Pacific was “We Care”. This report examines, implementation of this programmes, the profits Hilton chain earn from this programmes, shortcomings of this programmes etc.
The purpose of this report is to create sense of responsibilities, about environment, among ourselves, because this would not only help our planet but also our descendants. At the same time, saving energy presents a fantastic opportunity to cut costs – and increase profitability – in a highly competitive market.
This combination provides a strong business case, and one that has encouraged Hilton to invest significant time and money in energy management.
Table of contents
Chapter 1 - Introduction 4
1.1 General structure 5 * Research objectives * Key Research Questions
STREAM 1 - GROUP 4
Date: - 29.11.2010
Executive Summary
The report examines sustainability in hotel industry, as how important it has become, for a firm or organisation to become environmentally sustainable in today’s world. After global warming, everyone has become more cautious about environment, more organisations have realised responsibility towards environment. Since, hotel industry and tourism industry are inter-linked, which serve consumers viz. Service industry i.e. where one succeeds and fail based on customer satisfaction. It becomes important to cater to customers who are more environmentally conscious than ever. Sustainability has become topic of interest even at Government level, so it becomes obvious for every international organisation to be responsible.
The study is based on how Hilton Chain, one of the biggest players in their industry introduced Environment Sustainability programmes in their hotels across continents. The programmes helped Hilton save millions of dollars and reduction in energy and water usage and carbon output. The programmes introduced in Hilton – USA was “Lightstay” and in Europe, Africa and Asia-Pacific was “We Care”. This report examines, implementation of this programmes, the profits Hilton chain earn from this programmes, shortcomings of this programmes etc.
The purpose of this report is to create sense of responsibilities, about environment, among ourselves, because this would not only help our planet but also our descendants. At the same time, saving energy presents a fantastic opportunity to cut costs – and increase profitability – in a highly competitive market.
This combination provides a strong business case, and one that has encouraged Hilton to invest significant time and money in energy management.
Table of contents
Chapter 1 - Introduction 4
1.1 General structure 5 * Research objectives * Key Research Questions
Bibliography: * Houdré, H. (September 2006) Sustainable Development in Hotel Industry. * Bohdanowicz, P. (September 2005) Sustainable Hotels – Environmental Reporting according to GREEN GLOBE 21, GREEN GLOBES CANADA / GEM UK, IHEI BENCHMARKHOTEL AND HILTON ENVIRONMENTAL REPORTING. * Ascanio, J. ( April, 2010) Hilton shines a light on energy efficiency (Available at:- http://www.terracurve.com/2010/04/21/hilton-shines-a-light-on-energy-efficiency/) * Forman, J [ 7 ]. Nassetta,C. (2010) Hilton shines a light on energy efficiency. Available at ( http://www.terracurve.com/2010/04/21/hilton-shines-a-light-on-energy-efficiency/) [ 8 ] [ 9 ]. * Tuesday, April 22, 2008 Hilton Hotels Corporation Focuses on the Environment (Available at http://www.hotelinteractive.com/article.aspx?articleID=10391) [ 10 ] [ 11 ]. United Arab Emirates: ( April 2010) , Hilton Worldwide unveils 'LightStay ' sustainability measurement system (Available at http://www.ameinfo.com/230669.html [ 12 ] [ 13 ]. Hilton Worldwide (Oct 2010) Hilton Worldwide Receives Travel + Leisure 's Global Vision Award (http://www.earthtimes.org/articles/press/leisurersquos-global-vision-award,1513188.html) [ 14 ] [ 15 ]. No Author ( April 2010) , Hilton Worldwide unveils 'LightStay ' sustainability measurement system (Available at http://www.hospitalitynet.org/news//4046273.html) [ 16 ] [ 17 ]. Hilton Worldwide (Oct 2010) Hilton Worldwide Receives Travel + Leisure 's Global Vision Award (http://www.earthtimes.org/articles/press/leisurersquos-global-vision-award,1513188.html) [ 18 ] [ 19 ]. No author (April, 2008) Hilton Hotels Corporation Focuses on the Environment (Available at:- http://www.hotelinteractive.com/article.aspx?articleID=10391) [ 20 ] [ 21 ]. * Hilton Hotel Sofia, Bulgaria (Available at http://www.bankwatch.org/project.shtml?w=147587&s=370487)