Hispanic Population Research Paper

The Growing Hispanic population in the United States is the country’s largest ethnic or racial minority at 54 million (1) only second to Mexico City population. By 2060, the Hispanic population is projected to more than double, reaching 128.8 million or 31% of the US population (1). While the majority of Hispanics in the United States have Mexican roots, the population is heterogeneous, with origins in more than 20 countries. The tremendous grow of the Hispanic population along with their significant buying power (XXX) has prompted companies such as Weight Watchers to pay more attention to this powerful ethnic group. Today, Weight Watchers is looking to capture the interest on this increasingly health-conscious population in order to stay