Hiv in Singapore
Zoe Project Sustainability Report Overview
To extend the impact of our effort to curb the spread of HIV, we propose to continue and improve on our outreach effort targeted at the Chinese speaking Geylang crowd, and to initiate a campaign targeted at youths. The main objective of both efforts would be to encourage condom use and promote HIV testing as means to prevent the spread of HIV.
On top of having both campaigns, we would like to propose making HIV testing more convenient by assisting with the implementation of a Mobile HIV Testing Van (MTV) service.
Continuing and Improving Current Efforts to Reach Out to the Chinese Speaking Geylang Crowd 1. Printing more Pamphlets
Having conducted an outreach event at Geylang, we found that the majority of our target audience read the educational pamphlet, and did so with a certain measure of contemplation - an indication of their rational riders being influenced by facts such as the ability to prolong one’s life if early treatment for HIV is sought, the benefits of condom usage and where the HIV test can be taken. Due to the limited number of pamphlets printed thus far, we foresee that more will be needed for future outreach events. Thus, we propose to have part of the budget allocated for this purpose. 2. Printing of Taglines Encouraging Condom Usage on Condom Covers. Redesigning the box used to contain condoms for distribution.
Our group conceived a series of short, catchy taglines to encourage condom use. Condom covers with these taglines could be produced and distributed during outreach events. The taglines conceived were meant to direct our audience’s emotional elephants by evoking positive feelings about condom use – by asserting that love making can be equally pleasurable even when condoms are worn.
To further engage our audience’s emotional elephants, we propose that an effort be made to conceive suitably ‘hard’ messages evoking anxiety and fear by highlighting the risks of
To extend the impact of our effort to curb the spread of HIV, we propose to continue and improve on our outreach effort targeted at the Chinese speaking Geylang crowd, and to initiate a campaign targeted at youths. The main objective of both efforts would be to encourage condom use and promote HIV testing as means to prevent the spread of HIV.
On top of having both campaigns, we would like to propose making HIV testing more convenient by assisting with the implementation of a Mobile HIV Testing Van (MTV) service.
Continuing and Improving Current Efforts to Reach Out to the Chinese Speaking Geylang Crowd 1. Printing more Pamphlets
Having conducted an outreach event at Geylang, we found that the majority of our target audience read the educational pamphlet, and did so with a certain measure of contemplation - an indication of their rational riders being influenced by facts such as the ability to prolong one’s life if early treatment for HIV is sought, the benefits of condom usage and where the HIV test can be taken. Due to the limited number of pamphlets printed thus far, we foresee that more will be needed for future outreach events. Thus, we propose to have part of the budget allocated for this purpose. 2. Printing of Taglines Encouraging Condom Usage on Condom Covers. Redesigning the box used to contain condoms for distribution.
Our group conceived a series of short, catchy taglines to encourage condom use. Condom covers with these taglines could be produced and distributed during outreach events. The taglines conceived were meant to direct our audience’s emotional elephants by evoking positive feelings about condom use – by asserting that love making can be equally pleasurable even when condoms are worn.
To further engage our audience’s emotional elephants, we propose that an effort be made to conceive suitably ‘hard’ messages evoking anxiety and fear by highlighting the risks of