Honda Atlas Pakistan
Executive Summary
Honda atlas Pakistan Ltd was created by the joint venture of Atlas Group of Pakistan and Honda Motor Company Japan. The first car rolled out from the plant in 1994, since then Honda Alas has been growing in terms of production capacity, market share etc. Honda is a strong brand name worldwide and it is differentiated by very high quality standards, technology, safety standards and advanced designs. In Pakistan Honda Atlas has successfully maintained its brand image hence they are the only local manufacturers who are concentrating on these factors other than only making profits like its competitors. Market share of Honda Atlas is 11%. The customers they make are very loyal so there is an increasing trend in the market share since the company started.
Pakistan's automobile industry has flourished more than four times in last six to seven years and the reason behind that was increasing demand. All the companies are successfully fulfilling this demand successfully. But currently due to the political instability, global recession, war on terror and some other factor our economy had been damaged a lot, due to which buying power has decreased a lot. It resulted in the decreasing demand of automobiles which affected the local car producers. Moreover we have analyzed the company thoroughly, internally and externally. We have analyzed the financial position its competitors and finally the suggested strategies are given to increase sales and improve the weak areas.
Acknowledgements
We would like to thank our instructor Mr. Tariq Hamid for providing us knowledge and support to make this project, then our TA Miss Mehreen Rehmani who kept us motivated from time to time. We are also thankful to our friends who provided us support for many different obstacles we faced.
We would also like to thank Mr. Sami Shafi "Senior Manager after sales division" for providing us very important information.
Company Background & Milestones
The Honda Atlas
Honda atlas Pakistan Ltd was created by the joint venture of Atlas Group of Pakistan and Honda Motor Company Japan. The first car rolled out from the plant in 1994, since then Honda Alas has been growing in terms of production capacity, market share etc. Honda is a strong brand name worldwide and it is differentiated by very high quality standards, technology, safety standards and advanced designs. In Pakistan Honda Atlas has successfully maintained its brand image hence they are the only local manufacturers who are concentrating on these factors other than only making profits like its competitors. Market share of Honda Atlas is 11%. The customers they make are very loyal so there is an increasing trend in the market share since the company started.
Pakistan's automobile industry has flourished more than four times in last six to seven years and the reason behind that was increasing demand. All the companies are successfully fulfilling this demand successfully. But currently due to the political instability, global recession, war on terror and some other factor our economy had been damaged a lot, due to which buying power has decreased a lot. It resulted in the decreasing demand of automobiles which affected the local car producers. Moreover we have analyzed the company thoroughly, internally and externally. We have analyzed the financial position its competitors and finally the suggested strategies are given to increase sales and improve the weak areas.
Acknowledgements
We would like to thank our instructor Mr. Tariq Hamid for providing us knowledge and support to make this project, then our TA Miss Mehreen Rehmani who kept us motivated from time to time. We are also thankful to our friends who provided us support for many different obstacles we faced.
We would also like to thank Mr. Sami Shafi "Senior Manager after sales division" for providing us very important information.
Company Background & Milestones
The Honda Atlas