honda malaysia marketing startegic
globalEDGE Exercise Questions for
Hill – Global Business Today 8th edition
http://globaledge.msu.edu/Reference-Desk
Chapter 1 – GLOBALIZATION
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
Exercise 1
Your company is in the solar power industry and is considering entry into the Austrian market to cater to the self-producer market. However, before doing so, an analysis of the Austrian solar power industry is required. Using UNdata as a source, find the most recent database applicable to determining whether Austria has a substantial self-producer segment in its solar power industry.
Exercise 2
A recent trend has seen the globalization of services on an unprecedented scale. Your firm is seeking to follow this development the remain competitive in the marketplace. Find a global services location index and identify the five countries which would be most appropriate to relocate global services. What differences do you notice across these five countries? Prepare a report with your findings.
Chapter 2 – POLITICAL ECONOMY
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
Exercise 1
You work for a manufacturing company that has operations in the U.S. and Western Europe. However, increasing competition has prompted the firm to examine the option of shifting production to a lower-cost location. You have narrowed the list of potential countries to Chile, Indonesia, and Qatar. Based on country risk and economic research, how would you rate the business climate attractiveness of these three countries for your company? Prepare a brief report summarizing your assessment, including a detailed evaluation of risks for your top country choice.
Exercise 2
The Market Potential Index (MPI) is an indexing study conducted by the Michigan State
Hill – Global Business Today 8th edition
http://globaledge.msu.edu/Reference-Desk
Chapter 1 – GLOBALIZATION
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
Exercise 1
Your company is in the solar power industry and is considering entry into the Austrian market to cater to the self-producer market. However, before doing so, an analysis of the Austrian solar power industry is required. Using UNdata as a source, find the most recent database applicable to determining whether Austria has a substantial self-producer segment in its solar power industry.
Exercise 2
A recent trend has seen the globalization of services on an unprecedented scale. Your firm is seeking to follow this development the remain competitive in the marketplace. Find a global services location index and identify the five countries which would be most appropriate to relocate global services. What differences do you notice across these five countries? Prepare a report with your findings.
Chapter 2 – POLITICAL ECONOMY
Use the globalEDGE Resource Desk (http://globaledge.msu.edu/Reference-Desk) to complete the following exercises:
Exercise 1
You work for a manufacturing company that has operations in the U.S. and Western Europe. However, increasing competition has prompted the firm to examine the option of shifting production to a lower-cost location. You have narrowed the list of potential countries to Chile, Indonesia, and Qatar. Based on country risk and economic research, how would you rate the business climate attractiveness of these three countries for your company? Prepare a brief report summarizing your assessment, including a detailed evaluation of risks for your top country choice.
Exercise 2
The Market Potential Index (MPI) is an indexing study conducted by the Michigan State