International Marketing Case Study: B E E in New Zealand
Q1. Does the country market that you recommended for International Marketing Assignment-MAR 8084, match the objectives for the organisation and what is the competitive advantage of choosing that market?
Yes! The country recommended matches the objectives of organisation and it is beneficial for the organisation. India market is best to match with B_E_E brand of New Zealand.
Market Objective:- Market objective in India to sell the B_E_E product is 125,000 in year 2013.
Financial Objective:- Company has an objective to achieve the 25% growth in market by 2014.
Strategic Options:-
In India the company is adopting the Porter’s Generic Strategy which consist the tactics of low cost leadership, Differentiation, Focus. The main thing which makes B_E_E more special is its attractive packaging, creative title on the bag at the same time, uniqueness as compare to other brands in same grounds.
B_E_E also analysed the new markets to attain the option of differentiation strategy for development of new business market using Ansoff matrix. To achieve a goal of growth in Market expansion. As B_E_E has well developed products, entering a new market possesses low risk. The possible ways to approach this strategy is to export the products and have different pricing policies to catch the different groups of customers.
STRENGTH * B_E_E is the only one company in New Zealand which is producing Eco-Friendly products. * B_E_E is a unique in its way of recyclable levelling, packaging of the products. * It is using natural ingredient which are environment and health friendly. * The products are available all over to its customers in supermarkets, stores and online. * The distribution is conducted on a very wide level to make available the products to each and everyone. * B_E_E having experience of different countries markets through which they are familiar with their competitors over there and have enough information to get prepare for competition.
Yes! The country recommended matches the objectives of organisation and it is beneficial for the organisation. India market is best to match with B_E_E brand of New Zealand.
Market Objective:- Market objective in India to sell the B_E_E product is 125,000 in year 2013.
Financial Objective:- Company has an objective to achieve the 25% growth in market by 2014.
Strategic Options:-
In India the company is adopting the Porter’s Generic Strategy which consist the tactics of low cost leadership, Differentiation, Focus. The main thing which makes B_E_E more special is its attractive packaging, creative title on the bag at the same time, uniqueness as compare to other brands in same grounds.
B_E_E also analysed the new markets to attain the option of differentiation strategy for development of new business market using Ansoff matrix. To achieve a goal of growth in Market expansion. As B_E_E has well developed products, entering a new market possesses low risk. The possible ways to approach this strategy is to export the products and have different pricing policies to catch the different groups of customers.
STRENGTH * B_E_E is the only one company in New Zealand which is producing Eco-Friendly products. * B_E_E is a unique in its way of recyclable levelling, packaging of the products. * It is using natural ingredient which are environment and health friendly. * The products are available all over to its customers in supermarkets, stores and online. * The distribution is conducted on a very wide level to make available the products to each and everyone. * B_E_E having experience of different countries markets through which they are familiar with their competitors over there and have enough information to get prepare for competition.