I) Retail sales: overview
For the period January-April overall retail sales have increased by 0,7% in 2014 (from HK$172,3m to HK$173, 5m):
The small increase in retail sales in mainly due to the 14,3% growth rate that occurred in January 2014. For three consecutive months retails sales have experienced negative growth with a peak of -9.8% in April 2014 as shown in the graph below.
Retail Sales January-April 2013-2014 (in HK$ Bn)
While there seems to be a negative trend on retail sales, the 2 following graphs emphasize on where the decline is coming from
II) Retail sales by outlets
Growth of retail outlets sales: January-April 2013/14
On a January-April Year to Year comparison:
Jewelry, watches, clocks saw a 12% decrease in retail sales. It accounts in 2014 for 21% of total retail sales in comparison to 24% in 2013.
Consumer durable goods saw a 2,3% decrease in retail sales. It accounts in 2014 for 17,2% of total retail sales in comparison to 17,7% in 2013.
Clothing, footwear saw a 9% increase in retail sales. It accounts in 2014 for 14% of total retail sales in comparison to 13% in 2013.
Other consumer goods saw a 7,6% increase in retail sales. It accounts in 2014 for 19% of total retail sales in comparison to 17,7% in 2013.
Growth of retail outlets: Y-Y April 2013-14
When only taking into account the month of April on a Year to Year comparison:
Jewelry, watches, clocks saw a 40% decrease in retail sales confirming the negative trend seen between January-April
Consumer durable goods saw a 6,5% decrease confirming the negative trend seen between January-April
Clothing, footwear saw an increase of 12% confirming the positive trend observed between January-April.
a) Negative growth rate of Jewelry, clocks and watches
The negative trend seen for Jewelry, clocks