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Under Armour Inc.: Products And Segmentation

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Under Armour Inc.: Products And Segmentation
Products and Segmentation
Under Armour Inc. has several types of products as listed below:
1) Apparel, is offering variety of styles and intended to enhance comfort and mobility, regulate body temperature and improve performance regardless of the weather conditions.
2) Footwear, is manufactured with innovative technologies which provide stabilization, directional cushioning and moisture management in order to maximize the athlete’s comfort and control.
3) Accessories, the main products are Headwear, gloves and bags.
4) License and other, includes license in sock, baby and kid’s apparel, team uniform, eyewear and inflatable footballs and basketballs.
In 2014, apparel contributed the highest percentage of net revenues, which is 74% and followed
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