Hotel de Zwaan Research
Research
Sauna & Health
Hotel de Zwaan
Relation number: 190314 Name: Steve Poppe
Relation number: 153060 Name: Yanfei zhang
Relation number: 213365 Name: Nina Seepers
Relation number: 275697 Name: Lou Noten
PBL Group I2PLG
Period 2
(Do not change this cover page by adding pictures etc. paper = 5 pages max + cover + appendix. Staple together)
Introduction:
This research is about the implementation of an innovation for hotel de Zwaan. The innovation consists of offering sauna and massage facilities. This innovation will provide the guest with the possibility to have a relaxing experience. The focus for this innovation will be both the internal guests of the hotel as well as external guests. The main target group for his innovation is the middle-class leisure couple guests. The purpose of this research is to find out whether and in what way the specific segment will value the new service and to what extend they are willing to pay money for the provided service. Next a project is designed for the implementation of the innovation. The methods used fort his are techniques such as WBS and AOA, which both will be described and explained in the chapter project management. At the end of the research there will be some management decision making as well as the drawing of conclusions will be done.
Research Design:
For this research it is highly important to use management information such as information concerning occupancy percentages and spending patterns of the target groups. Something other that can be of high importance is the way the target groups make use of their leisure time and how the target group values certain facilities and services.
Based on this information the management can make several decisions. These decisions can concern pricing as well as promotion channels.
The decisions that will be made with regard to the innovation will have a main effect on the guests of the hotel, this instead of the hotel’s
Sauna & Health
Hotel de Zwaan
Relation number: 190314 Name: Steve Poppe
Relation number: 153060 Name: Yanfei zhang
Relation number: 213365 Name: Nina Seepers
Relation number: 275697 Name: Lou Noten
PBL Group I2PLG
Period 2
(Do not change this cover page by adding pictures etc. paper = 5 pages max + cover + appendix. Staple together)
Introduction:
This research is about the implementation of an innovation for hotel de Zwaan. The innovation consists of offering sauna and massage facilities. This innovation will provide the guest with the possibility to have a relaxing experience. The focus for this innovation will be both the internal guests of the hotel as well as external guests. The main target group for his innovation is the middle-class leisure couple guests. The purpose of this research is to find out whether and in what way the specific segment will value the new service and to what extend they are willing to pay money for the provided service. Next a project is designed for the implementation of the innovation. The methods used fort his are techniques such as WBS and AOA, which both will be described and explained in the chapter project management. At the end of the research there will be some management decision making as well as the drawing of conclusions will be done.
Research Design:
For this research it is highly important to use management information such as information concerning occupancy percentages and spending patterns of the target groups. Something other that can be of high importance is the way the target groups make use of their leisure time and how the target group values certain facilities and services.
Based on this information the management can make several decisions. These decisions can concern pricing as well as promotion channels.
The decisions that will be made with regard to the innovation will have a main effect on the guests of the hotel, this instead of the hotel’s
References: * Cooper, D. R. & Schindler, P. S. (2003) Business Research Methods, New York: McGraw-Hill Lectures: