How Are Vision & Mission Statements Used to Set the Strategic Direction?
Best Examples of a Vision Statement
A vision statement for a company or organization focuses on the potential inherent in the company's future, or what they intend to be. While a vision statement might contain references to how the company intends to make that future into a reality, the “how” is really part of a "mission" statement, while the vision statement is simply a description of the “what,” meaning, what the company intends to become.
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Vision Statements: Reviews and Ideas
To find the best examples of vision statements, consider these statements made by some of the world's most innovative and successful companies:
Online Retailer
“We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.”
From this statement example, you can clearly tell that this company is an online retailer. You can also tell they have put thought into the statement by making a list of goals. They don't simply say that they want to be “the best” online shopping site – they give a list of ways in which they intend to do that. This is a quality vision statement because it outlines the specific future they intend to create for themselves, but it doesn't give specific steps on how they will do it (better saved for a mission statement).
Hair Salon
“Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.”
Once again, it's clear from this vision statement what type of business is behind it. It's also a good, clear list of goals, without being too specific.It paints an overall picture of a pleasant, successful business that the company hopes to
A vision statement for a company or organization focuses on the potential inherent in the company's future, or what they intend to be. While a vision statement might contain references to how the company intends to make that future into a reality, the “how” is really part of a "mission" statement, while the vision statement is simply a description of the “what,” meaning, what the company intends to become.
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Vision Statements: Reviews and Ideas
To find the best examples of vision statements, consider these statements made by some of the world's most innovative and successful companies:
Online Retailer
“We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.”
From this statement example, you can clearly tell that this company is an online retailer. You can also tell they have put thought into the statement by making a list of goals. They don't simply say that they want to be “the best” online shopping site – they give a list of ways in which they intend to do that. This is a quality vision statement because it outlines the specific future they intend to create for themselves, but it doesn't give specific steps on how they will do it (better saved for a mission statement).
Hair Salon
“Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.”
Once again, it's clear from this vision statement what type of business is behind it. It's also a good, clear list of goals, without being too specific.It paints an overall picture of a pleasant, successful business that the company hopes to