How Are Women Portrayed In The Media

As one looks at advertisements, women are usually always portrayed the same way. In this advertisement, women are shown to portray the stereotypical definition of femininity, which usually illustrates them as sexual objects, as obedient and dependent on staying at home and the one who is responsible for all the housework. Women are shown in these ways, to counteract the dominance. Femininity in the media, especially in advertisements, present women in these ways not only to sell a product but to also sell a socially constructed idea of how women should look, behave and think. Women are shown in images of what the ideal women should be like, which reinforces the negative portrayals the media presents. Femininity in the media is portrayed as
inferior or weaker to men. This is seen in many advertisements, especially advertisements directed towards men such as the LOYALTY perfume advertisement.