How Companies Engage in Corporate Social Responsibility
RESEARCH PROPOSAL
HRM030
Student Name: Bosky Goel
Student Id: 11414545
Supervisor: Mr. Kevin Lamb
Dated: 3rd October 2011
1. What is the general area that you are interested in?
Corporate Responsibility (CR) has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity, according to a new survey by the Economist Intelligence Unit, in cooperation with Oracle Corporation. The growing emphasis on corporate responsibility is affecting the relationship between companies and their various stakeholders, such as investors, customers, vendors, suppliers, employees, communities and government.
HR has a key role in making CSR work. CSR without HR runs the risk of being dismissed as PR or shallow ‘window-dressing’. And CSR is an opportunity for HR to demonstrate a strategic focus and act as a business partner. HR is also responsible for the key systems and processes underpinning effective delivery. Through HR, CSR can be given credibility and aligned with how business run. CSR could be integrated into processes such as the employer brand, recruitment, appraisal, retention, motivation, reward, internal communications, diversity, coaching and training. I would like to analyse how CSR practices and strategies plays vital role for business survival or it is simply a marketing wheeze designed to put a positive gloss on their operations.
2. What is your 'working ' project title? (This is likely to change as the dissertation evolves but you should be able to define a working title for the present).
How CSR practices and strategies improves financial performance of the organisation in India.
3. What are the aims and objectives of the Dissertation?
3.1 To determine the growth of business in terms of financial aspect by incorporating CSR practices and strategies in the organisation. “How CSR applies and their correlation with financial performance”
3.2 To find CSR practices are really
HRM030
Student Name: Bosky Goel
Student Id: 11414545
Supervisor: Mr. Kevin Lamb
Dated: 3rd October 2011
1. What is the general area that you are interested in?
Corporate Responsibility (CR) has emerged as a significant theme in the global business community and is gradually becoming a mainstream activity, according to a new survey by the Economist Intelligence Unit, in cooperation with Oracle Corporation. The growing emphasis on corporate responsibility is affecting the relationship between companies and their various stakeholders, such as investors, customers, vendors, suppliers, employees, communities and government.
HR has a key role in making CSR work. CSR without HR runs the risk of being dismissed as PR or shallow ‘window-dressing’. And CSR is an opportunity for HR to demonstrate a strategic focus and act as a business partner. HR is also responsible for the key systems and processes underpinning effective delivery. Through HR, CSR can be given credibility and aligned with how business run. CSR could be integrated into processes such as the employer brand, recruitment, appraisal, retention, motivation, reward, internal communications, diversity, coaching and training. I would like to analyse how CSR practices and strategies plays vital role for business survival or it is simply a marketing wheeze designed to put a positive gloss on their operations.
2. What is your 'working ' project title? (This is likely to change as the dissertation evolves but you should be able to define a working title for the present).
How CSR practices and strategies improves financial performance of the organisation in India.
3. What are the aims and objectives of the Dissertation?
3.1 To determine the growth of business in terms of financial aspect by incorporating CSR practices and strategies in the organisation. “How CSR applies and their correlation with financial performance”
3.2 To find CSR practices are really
References: Hohnen, P (2007) Corporate Social Responsibility: An implementation Guide for business (Online). Available from: http://www.iisd.org/pdf/2007/csr_guide.pdf [Accessed 24th March 2011] Moir, L (2001) What do we mean by Corporate Social responsibility? Corporate Governance. 1(2) 16-22. Literature review