Corporate Social Responsibility Csr
Corporate Social Responsibility
We live in an increasingly complex and sceptical world full of corporate scandals, stock market downturns, an uncertain economy. All these things have diminished trust in the corporate sector and its leaders. Stakeholders have become more critical, especially when they hear about drilling activities in Nigeria and Greenpeace campaigns against a firm. Companies need to address this by demonstrating their positive impact on society and by taking appropriate measures to restore confidence. Thus Corporate Social Responsibility (CSR) has become a mainstream trend. This essay will introduce to the concept of CSR, provide some examples of CSR activities and illustrate the benefits.
Corporate Responsibility offers a means by which companies can manage and influence the attitudes and perceptions of their stakeholders, building their trust and enabling the benefits of positive relationships to deliver business advantage. The success of every business is dependent upon its relationship with its stakeholders and not least its customers. By enhancing the relationship a company has with its stakeholders, it increases the potential support that each group has for the company and its strategic objectives. It is through this relationship that a company creates value. Corporate Responsibility should be seen as a journey rather than a destination because society’s expectations of business continue to be more demanding.
All these points lead to the next issue, the importance of CSR for a company´s employees. This is because the relationship between companies and stakeholders does not simply mean the relationship between the companies and the shareholders and customers, it also includes the employees. In the UK, the average employee is at work for almost two thirds of all the days in a year. Employment is a significant part of people’s lives and so people want to work for a responsible organisation. The British Gas’ National Sales Centre
We live in an increasingly complex and sceptical world full of corporate scandals, stock market downturns, an uncertain economy. All these things have diminished trust in the corporate sector and its leaders. Stakeholders have become more critical, especially when they hear about drilling activities in Nigeria and Greenpeace campaigns against a firm. Companies need to address this by demonstrating their positive impact on society and by taking appropriate measures to restore confidence. Thus Corporate Social Responsibility (CSR) has become a mainstream trend. This essay will introduce to the concept of CSR, provide some examples of CSR activities and illustrate the benefits.
Corporate Responsibility offers a means by which companies can manage and influence the attitudes and perceptions of their stakeholders, building their trust and enabling the benefits of positive relationships to deliver business advantage. The success of every business is dependent upon its relationship with its stakeholders and not least its customers. By enhancing the relationship a company has with its stakeholders, it increases the potential support that each group has for the company and its strategic objectives. It is through this relationship that a company creates value. Corporate Responsibility should be seen as a journey rather than a destination because society’s expectations of business continue to be more demanding.
All these points lead to the next issue, the importance of CSR for a company´s employees. This is because the relationship between companies and stakeholders does not simply mean the relationship between the companies and the shareholders and customers, it also includes the employees. In the UK, the average employee is at work for almost two thirds of all the days in a year. Employment is a significant part of people’s lives and so people want to work for a responsible organisation. The British Gas’ National Sales Centre