1. INTRODUCTION
This assignment will primarily focus on Corporate Social Reporting which is also known as Corporate Social Responsibility (CSR). CSR is a report which illustrates company’s performances and commitments not only to stakeholders (customers, shareholders, employees, suppliers, communities, regulators, special interest groups and society as a whole) but also to the organisations’ neighbours and environment. The main purposes of CSR are to prove that a company is acting socially, ethically, legally and environmentally and to form a long-term relationship.
The reasons for why CSR has become important for organisations will also be discussed in the second section of this coursework. After that, we will look at the CSR of two of the UK plcs and will compare them at the same time. I have chosen two of the UK leading retailed businesses John Lewis Partnership and Marks & Spencer Group plc (M&S) to differentiate the CSR between them. 2. IMPORTANCE OF CORPORATE SOCIAL RESPORNSIBILITY
Corporate social reporting is very important for every single company. The reason is that if a company is only looking for maximising profit and its own benefits and do not care about the society and stakeholders and environment that company cannot be successful in a long run. As the company is operating in that environment, more or less, there may be some effects of its activities on that environment. Regarding to those effects, the corporation have to report annually about CSR which includes activities associated with ‘fair business practices, human resources, community involvement, products and sustainability, environmental and energy policies’ (scope of CSR). As a result, customers, suppliers, employees and communities can see the whole
Bibliography: * Two Tomorrows Group Ltd. (2011) – What is CSR? [Online] Available from: http://www.twotomorrows.com/news/what-csr/ * Brussels (2006), Commission of the European Communities [online] Available from: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2006:0136:FIN:en:PDF * Mallenbaker.net, Corporate Social Responsibility [online] Available from: http://www.mallenbaker.net/csr/definition.php * CSR Case Studies [online] Available from: http://www.article13.com/A13_VintageSelection_CSR.asp#lst_Environment_Category