Definitions of Organization Development and Culture Organization Development has been defined in many ways. Most of authors have been U.S.-based. Beckhard (1969) defines OD as an effort that is planned, organization-wide, managed from the top, and designed to increase organization effectiveness and health through planned intervention in the organization’s process using behavioral science knowledge. French and Bell defined OD as a long range effort to improve an organization’s problem-solving and renewal process, particularly through a more effective and collaborative management of organizational culture with special emphasis on the culture of formal work teams with the assistance of a change agent, or catalyst, and the use of the
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