Ethos is a persuasive speech tactic that speakers use when persuading the audience by using ethics. It focuses on the ethics of either the speaker or the audience. Brutus and Antony both used ethos in their speeches. Brutus says on page126, lines 20-21 "...not that I loved Caesar less, but that I loved Rome more." This is focusing on the ethics of Brutus, he is showing the audience that he has strong ethics and that he did it for the good of Rome rather than
for personal reasons. Antony, however, uses it to pose a question on the ethics of the audience. On page 134, lines 100-101 "You all did care for him once, not without cause. What cause withholds you then to mourn for him?" Antony is asking why the audience has suddenly changed their views on Caesar and cheering his death because Brutus said it was best rather than remember what Caesar did before and mourning it.
Pathos is a persuasive speech tactic of persuading though emotions. Antony used in his speech as a way to get the audience to react emotionally to what he said and did, Brutus didn't use it all that much and when he did it was to show that he was the same as them, mourning the loss of a friend but cheering that it had saved Rome. On page 134, lines 103 and 104, Antony says " My Heart is in the coffin there with Caesar." This showed that audience just how distraught Antony was at the loss of his friend making what he said seem even more straight from the heart. He also says on page 136, line 139, "It is not meet you know how Caesar loved you." Here Antony was trying to cause emotions of curiosity and anger within his audience, he was bringing up the fact that Caesar loved the people by saying that he couldn't tell them. In doing so, he caused the audience to want to know more, he made them feel like they needed to know this information. Brutus used pathos as a way to gain compliance though fear from the audience. On page 128, line 22, he says "Had you rather Caesar were living and die all slaves...?" Brutus made them realize a fear that wouldn't have come true.
Logos is a tactic of persuasion though logic, Antony used this some in his speech, but Brutus utilized it much more. On page 128, lines 35 and 36, Brutus says "The question of his death is enrolled in the Capitol." He most likely means that answers to questions are in the capitol and that the audience should go find them for themselves. This makes the audience feel as though they are the ones who find the information causing them to feel more secure in the information. Antony uses it to remind them of events they were there to witness by bringing up, page 134 lines 94 and 95, "I thrice presented him a Kingly Crown, which he did thrice refuse. Was this ambitious?" This countered Brutus's point that Caesar was too ambitious while with something no-one in the audience can refuse, because they all saw it firsthand.