With the rise of the Internet, mobile Internet and subsequently social media, communications and connectivity have been augmented. Relationships as a result are affected in ways. We used to communicate to people living close to us but now we have become engaged in both local and long-distance relationships and keep in touch regardless of location. Research has shown that online communication have not replaced more traditional offline forms such as face to face and telephone but instead complemented and increases the frequency of communications. Aside from personal uses, businesses have also taken opportunity of this increased connectivity to build rapport with tech-savvy customers as part of their marketing strategies.
In this discussion, we shall look in details some of the ways communications has been improved by the Internet.
News
Instant updates on the latest international news
With mobile apps, accessibility to the news increased
Contacting people over distance
Whatapp
No need to physical meet-up for projects
Convenient text messaging to iron out issues and clarify on project matters
Facetime, Skype, Lync
Video/teleconferencing for school projects, meetings, conference calls etc.
Social Networking
Facebook, Linkedin
Facilitates social networking
Stay in touch with old friends
Meetup.com
Allows like-minded, people of common interests and hobbies find one another and to organise social events
Ecommerce
Carousell, ebay, Gumtree etc.
Able to find buyer for second-hand goods more easily
Social media in marketing
Create awareness for product promotions via promotion mix
Advertising e.g Google AdSense on blogs, vlogs etc.
Direct marketing
Public relations
Public relations
Post sale feedback
Maintaining and building customer relationships
Handling of unfavourable rumours promptly
Direct marketing
Customer database can be built with relative ease; customers’ preferences can be communicated
Direct email can be send to