Fast food culture, which began in the United States from the last century. Nowadays it has spread all over the world because of its convenience and cheapness. Especially in Asian countries that where are living on rice, the sudden increase of fast food restaurants have brought major changes in conventional food culture. For example, the amount of importation beef which is indispensable to a hamburger has increased since hamburger restaurants expanded into Japan in the 1970s. On the other hand, bread replaced rice; the consumption of rice has decreased. By the penetration of fast food, it is no exaggeration to say the world’s dining table is altered. Marcy Brinkley (2010) emphasises eating at a fast food restaurant may destroy family cohesiveness, which means that having meals alone has taken the place of the style of eating around a dining table. In addition, if the style of diet changes, the rhythm of life also would change. The fast food which does not spend much time to eat has quickened the tempo of the society.
Aims
The purpose of this research was first to investigate how much influence fast food has on food culture of various countries and secondly, to find out the different effects in different countries. The final aim was to look at the spread of fast food ^ whether ^^ reflected in different national characteristics.
Procedure
The respondents were chosen from a variety of countries, age and gender. All of these respondents were living in Australia. This was carried out through the use of a survey. The survey has comprised of ten questions and each question was given five alternatives. Finally, 4 tops of the nationalities were selected to put together the research results.
Results
*When did you realise there was an increase of fast food restaurants in your own country?
*What do you base your food choice on?
*Why did you start eating fast food?
Question regarding ‘When did you realise there was an increase of fast
References: Richard R. Wilk. (2006). Fast Food, Slow Food: The cultural Economy of the Global Food System. Altamira Press. Carole M. Counihan, & Penny Van Esterik. (2012). Food and Culture: A Reader. Routledge Press.