Consumers are the bottom line of any business venture. Organizations produce the product to put up for sale, but if the expenditure capacity of the consumers decreases with point in time or they turn out to be reluctant to any particular type of product or service, the organization will get affected greatly. Therefore, it is imperative that business leaders are able to estimate the change in tastes and preferences of customers so that they are be equipped for any uncertainty or oppertunity eventuality.
Suppliers: one more factor that has the latent to get in the way of business growth is its suppliers. If the suppliers do not have alarming competition in their business, it is very probable that they may charge excessive prices to business houses. Creditability is a main issue, and if the suppliers fail to transport on time, the whole operations can be stalled.
At last, geological conditions and use of technology are hugely important factors which can distress the development of the business enterprise. A business finds …show more content…
It covers the extent having impact on firm's actions and performance. It is the cumulative of all the external factors of the business enterprise, but which manipulate it's running. There is a inter-reliance among business and its environment. A business enterprise works in an open system and interacts continuously with its environment. Businesses take inputs like raw material, capital, labour, energy, etc. from the environment, and transform them into commodities and services, and then launch them into the surroundings referred as