These numbers have dropped drastically within an 8 year period and currently there is no sign that the decline of the totals is slowing down. With the drastic drop in newspaper sales, advertisement sales go down with them. Advertising is down 58% from its peak in 2007, however this appears to be bottoming out, at least for the time being(Ó Baoill). Advertising decline was a major blow to the newspaper industry as that was, and still is to a certain degree, its main point of revenue. If the decline of advertising continues to worsen than the newspaper will continue to be in trouble. Between the decline of newspapers selling and the advertisements in the papers, the newspaper industry is in serious economic trouble. This is happening because of the internet. There are so many news sources available readily online and for free people no longer need to purchase newspapers. This is not a problem that is going to be easily solved since people always prefer the fastest and easiest option, and by using the internet to receive their news that is exactly what they are getting. The internet
These numbers have dropped drastically within an 8 year period and currently there is no sign that the decline of the totals is slowing down. With the drastic drop in newspaper sales, advertisement sales go down with them. Advertising is down 58% from its peak in 2007, however this appears to be bottoming out, at least for the time being(Ó Baoill). Advertising decline was a major blow to the newspaper industry as that was, and still is to a certain degree, its main point of revenue. If the decline of advertising continues to worsen than the newspaper will continue to be in trouble. Between the decline of newspapers selling and the advertisements in the papers, the newspaper industry is in serious economic trouble. This is happening because of the internet. There are so many news sources available readily online and for free people no longer need to purchase newspapers. This is not a problem that is going to be easily solved since people always prefer the fastest and easiest option, and by using the internet to receive their news that is exactly what they are getting. The internet