Company X is not transparency and cause the customers feel been cheated and the buying product from its company is undervalued. Company X never concern about the qualifies and the qualities that they been pay raise. It just wish to have the attractive incentive for its company. Company X also never promote the culture of transparency breeds trust. They seldom gine the detail information such as the sources of products and the product ingredients to the consumer, they only will share the information when some consumers are asking for it. Thus, as it not transparent in marketing their products, the consumers chose no to buy its product even though the product price is lower than other companies. It is because Company X failed to convince the consumer to buy and provide a trust to them. (Straz, …show more content…
Trust provides strength against adversity for a business. Consumers will be purchasing one company items when they trust one another. Problems are addressed head-on--with no excuses made. Thus, work becomes play in high trust companies. It is interesting to see what can be accomplished when everyone works together to achieve a goal. Trust-building is important as a company begins with honest and transparent communication. Business leaders need to integrate transparent communications into their businesses. This transparent communications program requires full-time commitment. The company must like fundamental business strategies such as requiring executive sponsorship the effort and establishing the transparent communications program a project to be staffed, funded and executed. The company should also establish a small team like interpersonal team to get more opinion from the community and share more information about the SWOT of