I. INTRODUCTION (Provide the complete introductory paragraph for your paper).
II. What changes are needed for unions to maintain support from their membership, the community, and the employers? A. Unions should invest in a social marketing approach for their on-the-ground workplace campaigns to recruit new members.
a. Recruiting members requires changing behavior not just the attitude
b. The seven doors for marketing channels.
B. Unions must re-evaluate their purposes.
a. Unions should negotiate contracts which changed the profession dramatically.
b. Build stronger collective bargaining agreements (CBAs).
III. Labor unions are experiencing …show more content…
Automation is a continuing challenge for union members.
a. Automated machinery to perform tasks previously handled by workers
b. Women, young people, temporary and part-time workers are all less receptive to union membership
IV. Describe how generational aspects (baby boomers, Generation X, and Generation Y) are/have influenced labor unions.
A. Discussion sentence starts here
a. Supporting idea
b. Supporting idea
B. Discussion sentence starts here
a. Supporting idea
b. Supporting idea
V. What other external dynamics are impacting labor unions? For example, how does the global workforce impact union strategies? A. Discussion sentence starts here
a. Supporting idea
b. Supporting idea
B. Discussion sentence starts here
a. Supporting idea
b. Supporting idea
VI. Where they were, where they are, and where they need to go to remain or regain an active and viable organization in the 21st century. A. Discussion sentence start here
a. Supporting idea
b. Supporting