How Postmodernism Has Affected Media
ALC102 – Assignment 3
Lewis Maddocks – 210706072
Research Topic: ‘How postmodernism has affected media, both new and old?’
Since the invention of the television, radio, and then the internet, the media has been a dominant part of our society. We are surrounded by it; everything we see on the news and on our computers is controlled by the media. Now with this new wave of technology, new media has emerged, in the form of social networking and social media, meaning that the way we communicate is now much more interactive. Media and indeed other aspects of culture have been affected by the movement known as postmodernism, which is a concept that was formed as a reaction to modernism; postmodern work has multiple meanings and several possible interpretations. This however not many people are aware of, because its initiation was gradual, but it has far reaching implications especially in the world of media. There are those who believe postmodernism has died out or indeed never really existed, such as Noam Chomsky, and this is important in order to fully express the arguments for and the criticisms against postmodernism. Intertextuality is a major aspect of postmodernism; it is the referencing of other texts to influence the main text in question, often in the form of a pop culture reference. Intertextuality is clearly present in most forms of media, television, film, even internet advertising to name a few, so this will display the affects postmodernism has had on media outlets. New media is undoubtedly influenced by postmodernism; in fact new media could be called postmodern in itself as it allows for many voices to be heard and it is not just presented to us.
It is clear that media forms a large part of society and therefore everyone living in this society is to some degree affected by it. We are constantly exposed to the media, advertising being the most prevalent form that we see constantly wherever we look. On television, the radio, out on the street in the
Lewis Maddocks – 210706072
Research Topic: ‘How postmodernism has affected media, both new and old?’
Since the invention of the television, radio, and then the internet, the media has been a dominant part of our society. We are surrounded by it; everything we see on the news and on our computers is controlled by the media. Now with this new wave of technology, new media has emerged, in the form of social networking and social media, meaning that the way we communicate is now much more interactive. Media and indeed other aspects of culture have been affected by the movement known as postmodernism, which is a concept that was formed as a reaction to modernism; postmodern work has multiple meanings and several possible interpretations. This however not many people are aware of, because its initiation was gradual, but it has far reaching implications especially in the world of media. There are those who believe postmodernism has died out or indeed never really existed, such as Noam Chomsky, and this is important in order to fully express the arguments for and the criticisms against postmodernism. Intertextuality is a major aspect of postmodernism; it is the referencing of other texts to influence the main text in question, often in the form of a pop culture reference. Intertextuality is clearly present in most forms of media, television, film, even internet advertising to name a few, so this will display the affects postmodernism has had on media outlets. New media is undoubtedly influenced by postmodernism; in fact new media could be called postmodern in itself as it allows for many voices to be heard and it is not just presented to us.
It is clear that media forms a large part of society and therefore everyone living in this society is to some degree affected by it. We are constantly exposed to the media, advertising being the most prevalent form that we see constantly wherever we look. On television, the radio, out on the street in the