How the Singaporean Youth Uses Facebook to Boost Social Capital
How the Singaporean Youth uses Facebook to boost Social Capital
Executive Summary 4
Introduction 5
Literature Review 6
Methodology 10
Findings 13
Discussion 20
Conclusion and Limitation 22
Research Proposal 23
References 24
Appendix A (Focus Group Transcription)
Appendix B (Interview Transcription)
Appendix C (Survey Questionnaire )
Appendix D (Tabulation Of Selected Survey Results)
Appendix E (Consent Form)
Executive Summary
The public is based on a social criteria while audience is an individual membership of larger grouping and in communication, the latter is vital they are whom the media wants to reach out to. The media landscape has evolved over the year and Internet now reigns supreme. The social media audience is an interesting topic to understand as they are the active producers of media messages.
Why must we constantly upload pictures and tag our friends? Does it matter if people know “what’s on my mind”? Audience research have shown that people are often participatory seekers after meaning, though not always accepting but sometimes negotiating or even resisting textual meanings (Livingstone, 2005). This study aims to understand the correlation between social networking site – Facebook and how Singaporean youths uses it to further enhance their social capital.
Introduction
Your birthday is coming and you want to invite your friends to your party. Instead of sending out invitation cards, all you need now is to “Create an Event”. Within a few minutes, everyone is informed about the party. While our earliest understanding of audience are of a physical gathering in a certain place (McQuail, 2000) , this is a new dynasty of audience where all the world’s a Facebook.
The Facebook Era
Facebook is a social networking site that has transformed the lives of many, especially youths. It not only connects people with friends, but also those who work, study and live around them. Launched in 2004, Facebook was
Executive Summary 4
Introduction 5
Literature Review 6
Methodology 10
Findings 13
Discussion 20
Conclusion and Limitation 22
Research Proposal 23
References 24
Appendix A (Focus Group Transcription)
Appendix B (Interview Transcription)
Appendix C (Survey Questionnaire )
Appendix D (Tabulation Of Selected Survey Results)
Appendix E (Consent Form)
Executive Summary
The public is based on a social criteria while audience is an individual membership of larger grouping and in communication, the latter is vital they are whom the media wants to reach out to. The media landscape has evolved over the year and Internet now reigns supreme. The social media audience is an interesting topic to understand as they are the active producers of media messages.
Why must we constantly upload pictures and tag our friends? Does it matter if people know “what’s on my mind”? Audience research have shown that people are often participatory seekers after meaning, though not always accepting but sometimes negotiating or even resisting textual meanings (Livingstone, 2005). This study aims to understand the correlation between social networking site – Facebook and how Singaporean youths uses it to further enhance their social capital.
Introduction
Your birthday is coming and you want to invite your friends to your party. Instead of sending out invitation cards, all you need now is to “Create an Event”. Within a few minutes, everyone is informed about the party. While our earliest understanding of audience are of a physical gathering in a certain place (McQuail, 2000) , this is a new dynasty of audience where all the world’s a Facebook.
The Facebook Era
Facebook is a social networking site that has transformed the lives of many, especially youths. It not only connects people with friends, but also those who work, study and live around them. Launched in 2004, Facebook was
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