How To Engage With Generation C: The Connected Generation Analysis
Engage
How to Engage with Generation C – The Connected Generation
March 20, 2015 - Donal Cumiskey
When we posted Prospr’s top ten nutri and fitness influencers at the end of February (check out the blog here) we chose coaches that best illustrate how to engage with a new generation of clients. Each coach has their own vibrant digital presence, and demonstrates their understanding of the growing community around nutrition and fitness – a community that illustrates the workings of Gen C, the Connected Generation.
Engagement has fast become essential to success as a coach. Traditional customers are fading while connected customers are growing. The client in 2015 needs far more than the traditional interaction of clocking in once a week. So why …show more content…
Gen C feels an urgent need to engage with the world – both real friends and family, and the virtual community of fans, followers, acquaintances. They simultaneously engage in distinct groups, mixing influences from their friends, their own interests and the world around them to create one giant superpool of friendships and associations.
Moreover, for Gen C decision-making is a team sport. 85% of Gen C relies on peer approvals for buying decisions. They want want to check reviews, compare products and ask advice from the community before investing in a product or a service.
How you can engage: Give your clients a space to share. Set up groups where they can discuss food recipes with other clients, ask advice from more experienced members, and find support when they’re going through a tough part of their program. They’ll thank you for …show more content…
Now with the internet you have communities that revolve around anything and everything.”
Creation
Great content is the lifeblood of social media interaction. and content creation is second nature to Gen C. They are selective however, only adding something when they think it’s relevant and they can have an impact.
For Gen C creativity is made up of two parts; first, there’s the act of creating something, and second, the act of sharing it, with both parts facilitating self-expression.
How you can engage: Start online competitions with an opportunity for creation. For instance, ask your clients to upload their favourite places to run, their post-exercise routine or their tasty healthy snacks. Kicking off a conversation with room for creativity gets your clients really involved and is one of the best ways to grow your community.
They say: “Usually I’m creating to share with people… And hopefully they [then] could create things of their own. I could share that passion with other
How to Engage with Generation C – The Connected Generation
March 20, 2015 - Donal Cumiskey
When we posted Prospr’s top ten nutri and fitness influencers at the end of February (check out the blog here) we chose coaches that best illustrate how to engage with a new generation of clients. Each coach has their own vibrant digital presence, and demonstrates their understanding of the growing community around nutrition and fitness – a community that illustrates the workings of Gen C, the Connected Generation.
Engagement has fast become essential to success as a coach. Traditional customers are fading while connected customers are growing. The client in 2015 needs far more than the traditional interaction of clocking in once a week. So why …show more content…
Gen C feels an urgent need to engage with the world – both real friends and family, and the virtual community of fans, followers, acquaintances. They simultaneously engage in distinct groups, mixing influences from their friends, their own interests and the world around them to create one giant superpool of friendships and associations.
Moreover, for Gen C decision-making is a team sport. 85% of Gen C relies on peer approvals for buying decisions. They want want to check reviews, compare products and ask advice from the community before investing in a product or a service.
How you can engage: Give your clients a space to share. Set up groups where they can discuss food recipes with other clients, ask advice from more experienced members, and find support when they’re going through a tough part of their program. They’ll thank you for …show more content…
Now with the internet you have communities that revolve around anything and everything.”
Creation
Great content is the lifeblood of social media interaction. and content creation is second nature to Gen C. They are selective however, only adding something when they think it’s relevant and they can have an impact.
For Gen C creativity is made up of two parts; first, there’s the act of creating something, and second, the act of sharing it, with both parts facilitating self-expression.
How you can engage: Start online competitions with an opportunity for creation. For instance, ask your clients to upload their favourite places to run, their post-exercise routine or their tasty healthy snacks. Kicking off a conversation with room for creativity gets your clients really involved and is one of the best ways to grow your community.
They say: “Usually I’m creating to share with people… And hopefully they [then] could create things of their own. I could share that passion with other