How to Get a Record Deal
Posted on July 13, 2010 by admin
INKED!
10 Tips from Entertainment Insiders on What Gets You Signed!
“While working at Universal/SRC, my ex boss used to say, the easiest thing is, getting signed” -Monique Baines
The phone rings and on the other end is a voice, that can’t quite express himself, at least not intelligently. The typical random caller to the label that wants to “sign” his artist usually says something like “Uuh…my name is blah blah….and uh, I got an artist. You know….he real big out here, and uhm I wanna send you his stuff, and sit down with the CEO.”
Yeah, right. Having a sit-down with the CEO of a well known record label should be the last thing on your mind. You should be working on what’s going to get your artist recognized by fans and A&Rs, among other things. When I got such calls working at the label, I provided what I thought was the best advice and direction I could give the caller in the few minutes we had on the phone together, As an executive assistant to the CEO, I never had the time to provide any more than that. I made a mental note to put everything I’d learned by observing and speaking to colleagues about how artists could increase their chances of being heard and/or signed into writing, one day. I’ve quit the label since then, and now have plenty of time to share.
Times have changed drastically, and with them, the Entertainment Industry as a whole. I’m convinced the formula for success in this Industry changes by an “nth” of a degree every day. Demands from fans are forever changing, but we all know that fans will always love undeniably good music. To keep up with these demands, record companies usually offer a ‘single’, digital distribution, ringtone/ring-tune, EP, LP, or multiple album deal.
Typically, ‘single’ or digital distribution deals are given to artists that already have a buzz of some kind. They’re more experimental for a label, to gather statistics on the artist’s