How to Improve the Loyalty of Employees in the Hospitality Industry
CHAPTER I Introduction
1.1 The Current Situation
As the rapid development of China's tourism industry, the hospitality industry has an increasing scale and the intense competition, so that the problems of development in the hospitality industry are increasing. The high hotel staff turnover rate has became a trouble for managers. As the labor-intensive industry, the staff turnover rate in the hospitality should be less than 15% under normal circumstances. However, a survey conducted by World Hotel in April, 2009 shows that 35% of hotels’ staff turnover rate is more than 3o%, and 36% of hotels’ staff turnover rate is 15% to 30%, only 5% of hotels’ staff turnover rate is less than 15%. The appropriate employee turnover can be used to maintain the vigor and vitality of the hotel. But the high turnover rate will cause an adverse impact on the overall development due to a lack of support from a more stable workforce. The reason of this phenomenon lies in the low-loyalty of employees in the hospitality industry.
1.2 The Significance and Effects of the Loyalty of Employees in the Hospitality Industry
The loyalty of employees plays a vital role in the development of the enterprise. Firstly, the loyalty of employees determines the work performance. As the members of the enterprise, the enthusiasm of a large number of employees represents morale of the enterprise, which will stimulate initiative and creativity of employees, so that the higher loyalty of employees, determines the stronger competition of enterprises. Secondly, the loyalty of employees maintains a stable relationship between the employees and the enterprise. In the modern economic development, employees will constantly look for development spaces for themselves based on their own personal judgments. The turnover of employees is a universal phenomenon. In order to maintain a long-term and stable relationship between employees and enterprises, the establishment of reliable and sincere
1.1 The Current Situation
As the rapid development of China's tourism industry, the hospitality industry has an increasing scale and the intense competition, so that the problems of development in the hospitality industry are increasing. The high hotel staff turnover rate has became a trouble for managers. As the labor-intensive industry, the staff turnover rate in the hospitality should be less than 15% under normal circumstances. However, a survey conducted by World Hotel in April, 2009 shows that 35% of hotels’ staff turnover rate is more than 3o%, and 36% of hotels’ staff turnover rate is 15% to 30%, only 5% of hotels’ staff turnover rate is less than 15%. The appropriate employee turnover can be used to maintain the vigor and vitality of the hotel. But the high turnover rate will cause an adverse impact on the overall development due to a lack of support from a more stable workforce. The reason of this phenomenon lies in the low-loyalty of employees in the hospitality industry.
1.2 The Significance and Effects of the Loyalty of Employees in the Hospitality Industry
The loyalty of employees plays a vital role in the development of the enterprise. Firstly, the loyalty of employees determines the work performance. As the members of the enterprise, the enthusiasm of a large number of employees represents morale of the enterprise, which will stimulate initiative and creativity of employees, so that the higher loyalty of employees, determines the stronger competition of enterprises. Secondly, the loyalty of employees maintains a stable relationship between the employees and the enterprise. In the modern economic development, employees will constantly look for development spaces for themselves based on their own personal judgments. The turnover of employees is a universal phenomenon. In order to maintain a long-term and stable relationship between employees and enterprises, the establishment of reliable and sincere