Unit 13 P2 Business
P1 & P2 * The need to recruit:
As Juda Truck Supplies Ltd going to open shops in tow new location in the UAE, they needs to appoint a new customer Services Executive in order to grow their business further. * Job Descriptions:
Job descriptions are lists of the general tasks, or functions, and responsibilities of a position. Typically, they also include to whom the position reports, specifications such as the qualifications needed by the person in the job, salary range for the position, etc.
* The purpose of Job Description:
1. A job description is used to present a standardized description of a particular job. It typically identifies a job title, a brief summary of the assignment, a description of essential …show more content…
job tasks and duties, and all or some of the following elements.
2. It is used in the hiring process to help managers do a better job of searching for and interviewing employee candidates. The job description is important to give to candidates, new employees, and management so that all understand what is expected.
3. It may be used for determining and balancing work assignments within an organization. The information contained is also useful in training, quality and safety programs and in ensuring compliance with laws and regulations.
* Job Descriptions for the Customer Service Executive: 1. Process sales orders ensuring selling prices are correct. 2. Co-ordinate operation to ensure that orders are delivered on time. 3. Monitor and follow-up on pending sales orders with customers. 4. Liaise with buyers to fulfill customers' requirement. 5. Responsible for inventory level of customers under their care. 6. Resolve any billings, documentations or sales credit problem. * What is a person specification?
A person specification describes the requirements a job holder needs to be able to perform the job satisfactorily. These are likely to include education and qualifications, training and experience, personal attributes and qualities * The purpose of a person specification: The purpose of a person specification is to identify for potential employees the personal qualities required to carry out the duties of the post. Any training that employers may offer can be referred to in the person specification.
* Person Specification for the Customer Service Executive: 1. Computer literate (including MS Office. 2. Professional telephone manner, 3. Strong customer focus 4. Excellent communication skills. 5. Commitment/dedication to providing excellent customer experience throughout the end to end process, 6. A high degree of flexibility is required. 7. Dealing with and taking responsibility for customers queries
* Different methods of advertising job vacancy:
To advertise for the job vacancy of Customer Services Executive I will follow these steps: 1. Write description of job including relevant information and daily duties. 2. Put the company name, logo, address, telephone number, fax and Email addresses 3. Specify the minimum qualifications, skills and experiences that required for this job. 4. Indicate the salary range and mention some information about other benefits 5. Add key phrases indicating the key results/responsibilities that make the job interesting or challenging. 6. Instructions for reply including method and closing date. 7. After finishing from writing the advertisement it will be published in official newspapers, radio, TV and the internet.
* Short list the candidates:
After I will receive the CV's I will shortlist the candidates for interview by screening their resumes. I will review each resume based on the selection criteria I have developed. Each candidate would be given a numerical rating, such as a score out of 10, in accordance with the selection criteria to allow a comparison between candidates. When assessing candidates, I will apply the same the process consistently to all applicants.
The Information that I would need to be concerned with in the screening process would include work experience, personal skills or references and education.
Then I will contact the selected candidates to arrange interviews by calling them, sending mail, or letter for them. Moreover, I will give them some details about the company address, time and date of interview and the documents that they need to bring along with them. * Selection Process:
Once I will finish from interviewing all the short-listed candidates, I will send job offer letter to the selected candidate. This letter will include information about the organization name, the date of the offer, the job title and department, salary details, the period of notice required to end the contract; and the start date.
For those who are not qualified for the position I will call them to thank them for their applications and clarify the reasons for not choosing them. I also, might send an official letter apologizing to them.
* Contract Components:
There are many components that will be in the contract of employment such as: 1. Job title or position 2. Period of employment 3. The employee's classification and rate of pay 4. The employee's employment status - full-time, casual, part-time etc. 5. The employee's job description and performance expectations 6. Requirements for reporting absences 7. Details of any probationary period 8. Pay arrangements, pay day 9. Leave provisions 10. Sick leave provisions 11. Company standards and policies
* Procedures of induction:
As an HR Manager there are many procedures I have to follow when the Customer Services Executive joins the company. I will explain to him as he will be new employee the following: 1. Staff introduction 2. The objectives of Juda Trucks LTD. 3. The objectives of the area in which the new employee will work. 4. Juda Trucks LTD policies and procedures 5. The organizational structure 6. All aspects of the employment relationship 7. Communication channels within the business 8. Working Hours, Absence Policy and security procedures. * What is Retention?
Retention is the process of ensuring that your members or volunteers remain active with your organization. Retention is not a particularly formal process. Instead, it focuses on maintaining a welcome environment, member morale, and organizational progress.
* The importance of retention
Employee retention matters to all companies, for many different reasons. A high turnover of employees not only results in a loss of skills, a waste of training time already spent but also indicates something wrong within a company that might need addressing.
In the case of Juda Truck Ltd, A loss of Customer Service Executive can be particularly damaging to the company because they probably have information of your complete customer base, information which will be invaluable to your competition. This sort of information loss can be devastating to a company, depending on what business they are in
* Ways to retain The Customer Service Executive:
The Customer Services Executive would be retained by demonstrating respect for him at all times, recognizing excellent performance, providing opportunities within the company for tyrannizing and career progression, involving him in decisions that affect their jobs and the overall direction of the company whenever possible, providing opportunities for him to share his knowledge through training sessions, presentations, and mentoring others and team …show more content…
assignments.
* Employability Skills:
The Employability Skills is defined as skills required not only to gain employment, but also to progress within an enterprise so as to achieve one’s potential and contribute successfully to enterprise strategic directions. Employability skills are also sometimes referred to as generic skills, capabilities or key competencies. .
* The Employability Skills for the Customer Services Executive:
The Employability Skills that I am looking for in the Customer Services Executive are: 1. Communication skills: the ability to listen, write, and speak effectively. Successful communication is critical in business. 2. Analytical/Research Skills. Deals with his ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed. 3. Computer/Technical Literacy. Almost all jobs now require some basic understanding of computer hardware and software, especially word processing, spreadsheets, and email. 4. Planning/Organizing. Be able to design, plan, organize, and implement projects and tasks within a fixed timeframe. Also involves goal-setting. 5. Problem-Solving/Reasoning/Creativity. Be able to find solutions to problems using his creativity, reasoning, and past experiences along with the available information and resources. * Personal skills: This category includes the "self-concept development", "positive lifestyle", "spiritual development", and "growing with change" sections of Saskatchewan's Goals of Education. Students will develop the knowledge, skills, attitudes, and values necessary for them to achieve a positive sense of self, a healthy way of life, spiritual understanding, and adaptability to change.
Best confidence levels, focusing and task driven, managing skills, presentation skills, implementation power, leading skills, loyalty, honesty, experience are necessary personal skills for this position.
* Communication Skills:
A communication skill is the set of skills that enables a person to convey information so that it is received and understood. Communication skills refer to the repertoire of behaviors that serve to convey information for the individual.
The basic requirement I am looking for the Customer Services Executive are: 1. Verbal Communication: the ability to speak clearly and easily, convey information with customers. 2. Written Communication: the ability to convey your message in writing using proper grammar is a basic requisite for every job. 3. Listening: the ability to listen carefully and understand the customer's message in order to build relationships and succeeding at work 4. Sharing his Opinion or Analysis: share his opinion and explain how he came to that opinion. He may even need to defend his opinion in a concise way.
P3 & P4
Business Communication refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees There are two different methods of communication. Electronic communication such as power point , E-mails, and fax. Non-electronic communication like brochures, letters, and reports. For me as I am going to present the information for three different audiences I have to use different methods of communication.
1.For school students I think of making colorful and attractive broachers which talks about the importance of eating healthy food. I can use photos for overweight children and show them how this would affect negatively of their life.
2. For company’s manager and staff using Power Point would help me in demonstrating how overweight employees would affect badly on the company performance as they would be lazy and feel tired most of time because of their fatness. 3. for graphic designer it’s better to use the latest graphic programs to edits photos so he would be impressed and influenced by them.
* Obesity:
Obesity has become a major problem in the UAE. Over 60% of Emirati nationals are overweight. This is a difficult problem with many serious effects on the individual and country.
Obesity can be divided into three main causes - diet, lifestyle and education.
One of the chief causes is diet. Young Emiratis eat more and more high-carbohydrate, high-fat burgers and pizza in fast-food restaurants. However, some traditional foods are also very oily, and because of increasing affluence are eaten more often than in the past. Lifestyle is a second main cause of obesity. As a result of cheap foreign labour, many Emiratis now have sedentary jobs, and do not exercise regularly. However, one of the main causes is lack of education and awareness. The society's attitude to food often leads to over-consumption. Parents do not teach good eating habits to children, and many people lack knowledge about good nutrition or a balanced
diet.
Obesity affects the individual and the country. The biggest effect is on the individual. First of all, being overweight has health risks. Obesity can lead to heart disease, diabetes, and other conditions. The quality of life suffers, as it is difficult to enjoy exercise or move. Another result is lack of self-esteem. This can lead to depression, eating disorders and crash diets. The country is also affected. It becomes very expensive for the government to provide advanced medical care such as heart transplants. Unhealthy citizens are also less productive. and their children learn poor eating habits.
Obesity or even being overweight has serious effects on the individual and the society. Both need to take action to examine the causes of this problem and find solutions.
J. Eric Oliver has a new book called Fat Politics. describes it as follows:
"It’s not obesity, but the panic over obesity, that’s the real health problem, argues this scintillating contrarian study of the evergreen subject of American gluttony and sloth. Political scientist Oliver condemns what he feels is a self-interested “public health establishment”-obesity researchers seeking federal funding, pharmaceutical and weight-loss companies peddling diet drugs and regimens, bariatric surgeons and other health-care providers angling for insurance reimbursement-for spuriously characterizing fatness as a disease. He debunks the dubious science and alarmist PR that fuels their campaign, taking on arbitrary Body-Mass Index standards that slot even Michael Jordan in the overweight category, state-by-state maps of obesity rates that make fatness look like a contagion spreading over the countryside, and flimsy research studies that vastly exaggerate the danger and costs of weight gain. Oliver also examines American attitudes towards obesity, probing the abhorrence of fatness implicit in the Protestant ethic and, less plausibly, tying our contemporary feminine ideal of the emaciated supermodel to a confluence of sociobiology and the economics of the urban sexual marketplace. Arguing that fatness is perfectly compatible with fitness, he contends that scapegoating obesity drives Americans to experiment with dangerous crash diets, appetite suppressants and weight-loss surgeries, while distracting us from underlying harmful changes in the American lifestyle-mainly our incessant snacking on junk food and shunning of exercise and physical activity, of which weight gain is perhaps merely a “benign symptom.” Oliver provides a lucid, engaging critique of obesity research and a shrewd analysis of the socioeconomic and cultural forces behind it. The result is a compelling challenge to the conventional wisdom about our bulging waistlines"
According to By Kevin Scott, Staff Reporter in Gulf Newspaper, The World Health Organisation (WHO) believes growing numbers of UAE nationals are becoming obese because "they are being spoiled by their high incomes".
The report in The Bulletin, the WHO's International Journal of Public Health, says "high incomes and a taste for fast food and sugary drinks have pushed nationals of the UAE into the obesity club".
Dr Ayoub Al Jawaldeh, Regional Adviser on Nutrition at WHO's Office for the Eastern Mediterranean Region (EMRO), said: "They [Emiratis] enjoy eating at restaurants. They watch at least three hours of TV a day, more in summer. People used to cook at home. Now we have delivery services from any number of restaurants.
"Low levels of exercise and overeating the wrong foods — all this has led to increasing obesity. It starts early in childhood.
"There is no control of the food in the school canteens where they sell fast food and soft drinks. Of course, this is not something linked to the UAE alone. But in Europe and the US, people realise they need to change their diet and lifestyle. There is not that same awareness in this part of the world
* Health
Health is the general condition of a person in all aspects. It is also a level of functional and/or metabolic efficiency of an organism, often implicitly human.
At the time of the creation of the World Health Organization (WHO), in 1948, health was defined as being "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity".[1][2]
Only a handful of publications have focused specifically on the definition of health and its evolution in the first 6 decades. Some of them highlight its lack of operational value and the problem created by use of the word "complete." Others declare the definition, which has not been modified since 1948, "simply a bad one." [1]
In 1986, the WHO, in the Ottawa Charter for Health Promotion, said that health is "a resource for everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities." Classification systems such as the WHO Family of International Classifications (WHO-FIC), which is composed of the International Classification of Functioning, Disability, and Health (ICF) and the International Classification of Diseases (ICD) also define health.
Overall health is achieved through a combination of physical, mental, emotional, and social well-being, which, together is commonly referred to as the Health Triangle http://en.wikipedia.org/wiki/Health * Heart disease
is a general term that refers to a variety of acute and chronic medical conditions that affect one or more of the components of the heart. The heart is a muscular, fist-sized organ that is located in the left side of the chest cavity. It continuously pumps blood, beating as many as 100,000 times a day. The blood that the heart moves carries oxygen and nutrients throughout the body and transports carbon dioxide and other wastes to the lungs, kidneys, and liver for removal. The heart ensures its own oxygen supply through a set of coronary arteries and veins. The heart is also an endocrine organ that produces the hormones atrial natriuretic hormone (ANP) and B-type natriuretic peptide (BNP), which coordinate heart function with blood vessels and the kidneys. http://www.labtestsonline.org/understanding/conditions/heart.html * References:
* http://managementhelp.org/staffing/specify/job_desc/job_desc.htm * http://www.askjim.biz/answers/use-of-job-description_1475.php * http://singapore.job-q.com/Customer-Service-Executive-7814.htm * http://www.portsmouthcc.gov.uk/media/Vacancy_Advertising_Process.dochttp:// * http://www.sbz.careers.manchester.ac.uk/recruitmenttoolkit/shortlist.asp * http://humanresources.about.com/od/policysamplesc/a/rejection.htm * http://www.allbusiness.com/human-resources/workforce-management-hiring-recruiting/4554440-1.html * http://www.nursing.umn.edu/professional/negotiating/7.html * http://www.job-interview-questions.com/induction_new_%20employees.htm * http://www.tacoma.washington.edu/studentaffairs/SI/documents/Retention.pdf * http://retention.naukrihub.com/importance-of-employee-retention.html * http://www.therainmakergroupinc.com/add.asp?ID=66http://www.dest.gov.au/sectors/training_skills/publications_resources/other_publications/ * http://http://www.transitiontocollege.net/percpubs/EmployabilitySkillsChkList.dochttp: * http://www.jobbankusa.com/selfman.html * htp://www.communicationskills.co.in/definition-of-communication-skills.htm * , Fat Politics The Real Story behind America's Obesity Epidemic, J. Eric Oliver ,2009 * Higher living standards push UAE nationals into obesity club, Kevin Scott, Staff Reporter , Gulf Newspaper, February 2010.
As Juda Truck Supplies Ltd going to open shops in tow new location in the UAE, they needs to appoint a new customer Services Executive in order to grow their business further. * Job Descriptions:
Job descriptions are lists of the general tasks, or functions, and responsibilities of a position. Typically, they also include to whom the position reports, specifications such as the qualifications needed by the person in the job, salary range for the position, etc.
* The purpose of Job Description:
1. A job description is used to present a standardized description of a particular job. It typically identifies a job title, a brief summary of the assignment, a description of essential …show more content…
job tasks and duties, and all or some of the following elements.
2. It is used in the hiring process to help managers do a better job of searching for and interviewing employee candidates. The job description is important to give to candidates, new employees, and management so that all understand what is expected.
3. It may be used for determining and balancing work assignments within an organization. The information contained is also useful in training, quality and safety programs and in ensuring compliance with laws and regulations.
* Job Descriptions for the Customer Service Executive: 1. Process sales orders ensuring selling prices are correct. 2. Co-ordinate operation to ensure that orders are delivered on time. 3. Monitor and follow-up on pending sales orders with customers. 4. Liaise with buyers to fulfill customers' requirement. 5. Responsible for inventory level of customers under their care. 6. Resolve any billings, documentations or sales credit problem. * What is a person specification?
A person specification describes the requirements a job holder needs to be able to perform the job satisfactorily. These are likely to include education and qualifications, training and experience, personal attributes and qualities * The purpose of a person specification: The purpose of a person specification is to identify for potential employees the personal qualities required to carry out the duties of the post. Any training that employers may offer can be referred to in the person specification.
* Person Specification for the Customer Service Executive: 1. Computer literate (including MS Office. 2. Professional telephone manner, 3. Strong customer focus 4. Excellent communication skills. 5. Commitment/dedication to providing excellent customer experience throughout the end to end process, 6. A high degree of flexibility is required. 7. Dealing with and taking responsibility for customers queries
* Different methods of advertising job vacancy:
To advertise for the job vacancy of Customer Services Executive I will follow these steps: 1. Write description of job including relevant information and daily duties. 2. Put the company name, logo, address, telephone number, fax and Email addresses 3. Specify the minimum qualifications, skills and experiences that required for this job. 4. Indicate the salary range and mention some information about other benefits 5. Add key phrases indicating the key results/responsibilities that make the job interesting or challenging. 6. Instructions for reply including method and closing date. 7. After finishing from writing the advertisement it will be published in official newspapers, radio, TV and the internet.
* Short list the candidates:
After I will receive the CV's I will shortlist the candidates for interview by screening their resumes. I will review each resume based on the selection criteria I have developed. Each candidate would be given a numerical rating, such as a score out of 10, in accordance with the selection criteria to allow a comparison between candidates. When assessing candidates, I will apply the same the process consistently to all applicants.
The Information that I would need to be concerned with in the screening process would include work experience, personal skills or references and education.
Then I will contact the selected candidates to arrange interviews by calling them, sending mail, or letter for them. Moreover, I will give them some details about the company address, time and date of interview and the documents that they need to bring along with them. * Selection Process:
Once I will finish from interviewing all the short-listed candidates, I will send job offer letter to the selected candidate. This letter will include information about the organization name, the date of the offer, the job title and department, salary details, the period of notice required to end the contract; and the start date.
For those who are not qualified for the position I will call them to thank them for their applications and clarify the reasons for not choosing them. I also, might send an official letter apologizing to them.
* Contract Components:
There are many components that will be in the contract of employment such as: 1. Job title or position 2. Period of employment 3. The employee's classification and rate of pay 4. The employee's employment status - full-time, casual, part-time etc. 5. The employee's job description and performance expectations 6. Requirements for reporting absences 7. Details of any probationary period 8. Pay arrangements, pay day 9. Leave provisions 10. Sick leave provisions 11. Company standards and policies
* Procedures of induction:
As an HR Manager there are many procedures I have to follow when the Customer Services Executive joins the company. I will explain to him as he will be new employee the following: 1. Staff introduction 2. The objectives of Juda Trucks LTD. 3. The objectives of the area in which the new employee will work. 4. Juda Trucks LTD policies and procedures 5. The organizational structure 6. All aspects of the employment relationship 7. Communication channels within the business 8. Working Hours, Absence Policy and security procedures. * What is Retention?
Retention is the process of ensuring that your members or volunteers remain active with your organization. Retention is not a particularly formal process. Instead, it focuses on maintaining a welcome environment, member morale, and organizational progress.
* The importance of retention
Employee retention matters to all companies, for many different reasons. A high turnover of employees not only results in a loss of skills, a waste of training time already spent but also indicates something wrong within a company that might need addressing.
In the case of Juda Truck Ltd, A loss of Customer Service Executive can be particularly damaging to the company because they probably have information of your complete customer base, information which will be invaluable to your competition. This sort of information loss can be devastating to a company, depending on what business they are in
* Ways to retain The Customer Service Executive:
The Customer Services Executive would be retained by demonstrating respect for him at all times, recognizing excellent performance, providing opportunities within the company for tyrannizing and career progression, involving him in decisions that affect their jobs and the overall direction of the company whenever possible, providing opportunities for him to share his knowledge through training sessions, presentations, and mentoring others and team …show more content…
assignments.
* Employability Skills:
The Employability Skills is defined as skills required not only to gain employment, but also to progress within an enterprise so as to achieve one’s potential and contribute successfully to enterprise strategic directions. Employability skills are also sometimes referred to as generic skills, capabilities or key competencies. .
* The Employability Skills for the Customer Services Executive:
The Employability Skills that I am looking for in the Customer Services Executive are: 1. Communication skills: the ability to listen, write, and speak effectively. Successful communication is critical in business. 2. Analytical/Research Skills. Deals with his ability to assess a situation, seek multiple perspectives, gather more information if necessary, and identify key issues that need to be addressed. 3. Computer/Technical Literacy. Almost all jobs now require some basic understanding of computer hardware and software, especially word processing, spreadsheets, and email. 4. Planning/Organizing. Be able to design, plan, organize, and implement projects and tasks within a fixed timeframe. Also involves goal-setting. 5. Problem-Solving/Reasoning/Creativity. Be able to find solutions to problems using his creativity, reasoning, and past experiences along with the available information and resources. * Personal skills: This category includes the "self-concept development", "positive lifestyle", "spiritual development", and "growing with change" sections of Saskatchewan's Goals of Education. Students will develop the knowledge, skills, attitudes, and values necessary for them to achieve a positive sense of self, a healthy way of life, spiritual understanding, and adaptability to change.
Best confidence levels, focusing and task driven, managing skills, presentation skills, implementation power, leading skills, loyalty, honesty, experience are necessary personal skills for this position.
* Communication Skills:
A communication skill is the set of skills that enables a person to convey information so that it is received and understood. Communication skills refer to the repertoire of behaviors that serve to convey information for the individual.
The basic requirement I am looking for the Customer Services Executive are: 1. Verbal Communication: the ability to speak clearly and easily, convey information with customers. 2. Written Communication: the ability to convey your message in writing using proper grammar is a basic requisite for every job. 3. Listening: the ability to listen carefully and understand the customer's message in order to build relationships and succeeding at work 4. Sharing his Opinion or Analysis: share his opinion and explain how he came to that opinion. He may even need to defend his opinion in a concise way.
P3 & P4
Business Communication refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees There are two different methods of communication. Electronic communication such as power point , E-mails, and fax. Non-electronic communication like brochures, letters, and reports. For me as I am going to present the information for three different audiences I have to use different methods of communication.
1.For school students I think of making colorful and attractive broachers which talks about the importance of eating healthy food. I can use photos for overweight children and show them how this would affect negatively of their life.
2. For company’s manager and staff using Power Point would help me in demonstrating how overweight employees would affect badly on the company performance as they would be lazy and feel tired most of time because of their fatness. 3. for graphic designer it’s better to use the latest graphic programs to edits photos so he would be impressed and influenced by them.
* Obesity:
Obesity has become a major problem in the UAE. Over 60% of Emirati nationals are overweight. This is a difficult problem with many serious effects on the individual and country.
Obesity can be divided into three main causes - diet, lifestyle and education.
One of the chief causes is diet. Young Emiratis eat more and more high-carbohydrate, high-fat burgers and pizza in fast-food restaurants. However, some traditional foods are also very oily, and because of increasing affluence are eaten more often than in the past. Lifestyle is a second main cause of obesity. As a result of cheap foreign labour, many Emiratis now have sedentary jobs, and do not exercise regularly. However, one of the main causes is lack of education and awareness. The society's attitude to food often leads to over-consumption. Parents do not teach good eating habits to children, and many people lack knowledge about good nutrition or a balanced
diet.
Obesity affects the individual and the country. The biggest effect is on the individual. First of all, being overweight has health risks. Obesity can lead to heart disease, diabetes, and other conditions. The quality of life suffers, as it is difficult to enjoy exercise or move. Another result is lack of self-esteem. This can lead to depression, eating disorders and crash diets. The country is also affected. It becomes very expensive for the government to provide advanced medical care such as heart transplants. Unhealthy citizens are also less productive. and their children learn poor eating habits.
Obesity or even being overweight has serious effects on the individual and the society. Both need to take action to examine the causes of this problem and find solutions.
J. Eric Oliver has a new book called Fat Politics. describes it as follows:
"It’s not obesity, but the panic over obesity, that’s the real health problem, argues this scintillating contrarian study of the evergreen subject of American gluttony and sloth. Political scientist Oliver condemns what he feels is a self-interested “public health establishment”-obesity researchers seeking federal funding, pharmaceutical and weight-loss companies peddling diet drugs and regimens, bariatric surgeons and other health-care providers angling for insurance reimbursement-for spuriously characterizing fatness as a disease. He debunks the dubious science and alarmist PR that fuels their campaign, taking on arbitrary Body-Mass Index standards that slot even Michael Jordan in the overweight category, state-by-state maps of obesity rates that make fatness look like a contagion spreading over the countryside, and flimsy research studies that vastly exaggerate the danger and costs of weight gain. Oliver also examines American attitudes towards obesity, probing the abhorrence of fatness implicit in the Protestant ethic and, less plausibly, tying our contemporary feminine ideal of the emaciated supermodel to a confluence of sociobiology and the economics of the urban sexual marketplace. Arguing that fatness is perfectly compatible with fitness, he contends that scapegoating obesity drives Americans to experiment with dangerous crash diets, appetite suppressants and weight-loss surgeries, while distracting us from underlying harmful changes in the American lifestyle-mainly our incessant snacking on junk food and shunning of exercise and physical activity, of which weight gain is perhaps merely a “benign symptom.” Oliver provides a lucid, engaging critique of obesity research and a shrewd analysis of the socioeconomic and cultural forces behind it. The result is a compelling challenge to the conventional wisdom about our bulging waistlines"
According to By Kevin Scott, Staff Reporter in Gulf Newspaper, The World Health Organisation (WHO) believes growing numbers of UAE nationals are becoming obese because "they are being spoiled by their high incomes".
The report in The Bulletin, the WHO's International Journal of Public Health, says "high incomes and a taste for fast food and sugary drinks have pushed nationals of the UAE into the obesity club".
Dr Ayoub Al Jawaldeh, Regional Adviser on Nutrition at WHO's Office for the Eastern Mediterranean Region (EMRO), said: "They [Emiratis] enjoy eating at restaurants. They watch at least three hours of TV a day, more in summer. People used to cook at home. Now we have delivery services from any number of restaurants.
"Low levels of exercise and overeating the wrong foods — all this has led to increasing obesity. It starts early in childhood.
"There is no control of the food in the school canteens where they sell fast food and soft drinks. Of course, this is not something linked to the UAE alone. But in Europe and the US, people realise they need to change their diet and lifestyle. There is not that same awareness in this part of the world
* Health
Health is the general condition of a person in all aspects. It is also a level of functional and/or metabolic efficiency of an organism, often implicitly human.
At the time of the creation of the World Health Organization (WHO), in 1948, health was defined as being "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity".[1][2]
Only a handful of publications have focused specifically on the definition of health and its evolution in the first 6 decades. Some of them highlight its lack of operational value and the problem created by use of the word "complete." Others declare the definition, which has not been modified since 1948, "simply a bad one." [1]
In 1986, the WHO, in the Ottawa Charter for Health Promotion, said that health is "a resource for everyday life, not the objective of living. Health is a positive concept emphasizing social and personal resources, as well as physical capacities." Classification systems such as the WHO Family of International Classifications (WHO-FIC), which is composed of the International Classification of Functioning, Disability, and Health (ICF) and the International Classification of Diseases (ICD) also define health.
Overall health is achieved through a combination of physical, mental, emotional, and social well-being, which, together is commonly referred to as the Health Triangle http://en.wikipedia.org/wiki/Health * Heart disease
is a general term that refers to a variety of acute and chronic medical conditions that affect one or more of the components of the heart. The heart is a muscular, fist-sized organ that is located in the left side of the chest cavity. It continuously pumps blood, beating as many as 100,000 times a day. The blood that the heart moves carries oxygen and nutrients throughout the body and transports carbon dioxide and other wastes to the lungs, kidneys, and liver for removal. The heart ensures its own oxygen supply through a set of coronary arteries and veins. The heart is also an endocrine organ that produces the hormones atrial natriuretic hormone (ANP) and B-type natriuretic peptide (BNP), which coordinate heart function with blood vessels and the kidneys. http://www.labtestsonline.org/understanding/conditions/heart.html * References:
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