SALES
LETTER
Dianey E. Dampor
Jorge F. Matig-a Jr.
Jovanni M. Tinapay
Jhiellina Nina C. Ortega
Danibe Janniel D. Tutor
Jen Sheena G. Fernandez
Seigfred Arthur R. Bagares
Introduction to business sales letters.
Dianey E. Dampor
Business sales letters is a direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. It has been defined as a form of direct mail in which an advertiser sends a letter to a potential customer.
It is distinct from other direct mail techniques, such as the distribution of leaflets and catalogues, as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based.
It is typically used for products or services which, due to their price, are a considered purchase at medium or high value (typically tens to thousands of dollars). A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer.
Sales letter: Some Preliminary Guidelines.
Dianey E. Dampor
A sales letter is written to persuade the reader to buy a product, try a service, support some cause, or participate in some activity. A sales letter can also serve as a method of introducing yourself to potential customers. No matter what profession you have chosen, knowing how to write a sales letter is an invaluable skill. There will always be times when you have to sell a product, a service, an idea, a point of view, or yourself.
You have undoubtedly received numerous sales letters from military recruiters, large companies, local merchants, charitable organizations, and campus groups.
Web sites constitute a special type of sales announcement. Because of the great volume of sales letters in the business world, the ones you write face a lot of