How to rejuvenate Haw Par Villa
Proposal to rejuvenate Haw Par Villa
1. Background:
30861003520440MRT station banner on the right with Haw Par Villa station written on it. The Entrance of Haw Par Villa can be slightly seen a bit far away on the left.
0MRT station banner on the right with Haw Par Villa station written on it. The Entrance of Haw Par Villa can be slightly seen a bit far away on the left.
3086100180594000Haw Par Villa was built by a Burmese, Aw Boon Haw, in 1937. It was built both as a villa for his younger brother, Aw Boon Par and as a park to increase awareness of families about Chinese legends and tales by sculpturing statues of famous Chinese characters like the Monkey King. The villa was taken over by the Singapore Tourism Board (STB) in 1988 and renamed Tiger Balm Gardens Dragon World and admission was charged. Due to the admission charges, tourists became uninterested in the park and STB incurred a big loss. In 2001, the park was renamed again Tiger Balm Gardens and admission was free until today. Still, few people visit the park and thus many parts of the park were closed and all that remains are the statues. Now, Haw Par Villa is more accessible with a Haw Par Villa MRT station built right beside it.
2. Survey to find out problems of Haw Par Villa:
A simple and short survey was conducted to ask adults and teenagers if they have been to Haw Par Villa and also to ask those who have been there if they were to go back there a second time and the reason why if they answered “no”. The problems Haw Par Villa is facing were then derived from the reasons given by the adults. Solutions were then used from examples of old yet successful theme parks and attractions. From the results, it concluded that many Singaporeans have been to Haw Par Villa, but out of these people, not even a quarter of them want to go back there.
3. Problems leading to unpopularity:
Several problems have led to Haw Par Villa becoming unpopular.
3.1 There is a lack of advertising and promotion of
1. Background:
30861003520440MRT station banner on the right with Haw Par Villa station written on it. The Entrance of Haw Par Villa can be slightly seen a bit far away on the left.
0MRT station banner on the right with Haw Par Villa station written on it. The Entrance of Haw Par Villa can be slightly seen a bit far away on the left.
3086100180594000Haw Par Villa was built by a Burmese, Aw Boon Haw, in 1937. It was built both as a villa for his younger brother, Aw Boon Par and as a park to increase awareness of families about Chinese legends and tales by sculpturing statues of famous Chinese characters like the Monkey King. The villa was taken over by the Singapore Tourism Board (STB) in 1988 and renamed Tiger Balm Gardens Dragon World and admission was charged. Due to the admission charges, tourists became uninterested in the park and STB incurred a big loss. In 2001, the park was renamed again Tiger Balm Gardens and admission was free until today. Still, few people visit the park and thus many parts of the park were closed and all that remains are the statues. Now, Haw Par Villa is more accessible with a Haw Par Villa MRT station built right beside it.
2. Survey to find out problems of Haw Par Villa:
A simple and short survey was conducted to ask adults and teenagers if they have been to Haw Par Villa and also to ask those who have been there if they were to go back there a second time and the reason why if they answered “no”. The problems Haw Par Villa is facing were then derived from the reasons given by the adults. Solutions were then used from examples of old yet successful theme parks and attractions. From the results, it concluded that many Singaporeans have been to Haw Par Villa, but out of these people, not even a quarter of them want to go back there.
3. Problems leading to unpopularity:
Several problems have led to Haw Par Villa becoming unpopular.
3.1 There is a lack of advertising and promotion of