How to suck a duck
3. employees’ top interests for newsletter content: know 4
Organization’s future plans, Personnel policies and procedures, productivity and improvement, job related information, job advancement
4. Know 5 of the 8 newsletter layout pointers
Use whitespace, vary paragraph space, break up long stories with bold subheadings, use bulleted lists, minimize number of typefaces for consistency, keep articles relatively short, inside pages should balance each other, have informative headlines
5. Headline writing advice
Have strong action verbs, use “what’s in it for me” angle, avoid acronyms, use how-to headings, speak directly to the reader using “we” and “you”
6. Williams 4 newsletter design tips
Choose 1 and stick to it, Indent only a couple of spaces, either extra space in between or space in between paragraphs but not both, don’t use Helvetica because it’s boring use strong sans serif for headings, serif is used for body, provide readable body copies (for text use sans serif),
7. First step in planning a brochure
Know who you are trying to influence and why,
8. 5 brochure pointers by Shanon Ganun
Write in terms that would benefit the reader, Prioritize your message in only 2-3 key points, try to tell complete story in headline, include specific facts and points, use testimonials, offer more info through collaborative pieces, use positive and active voice, guarantee products and services, tell next step,
9. 3 categories of type and when to use
Serif is most readable and use with most text, decorative (don’t use for large blocks of text), Sans Serif for headlines
10. What affects readability
Font, letter spacing, length of lines, color of paper, how much copy there is to read
11. What does color do
It can enhance something visually, make it stand out, improve reader comprehension, willingness to read something, convey image and values of organization,
12. Brochure design tips: williams
Use contrast (adds visual interest and creates hierarchy of
Organization’s future plans, Personnel policies and procedures, productivity and improvement, job related information, job advancement
4. Know 5 of the 8 newsletter layout pointers
Use whitespace, vary paragraph space, break up long stories with bold subheadings, use bulleted lists, minimize number of typefaces for consistency, keep articles relatively short, inside pages should balance each other, have informative headlines
5. Headline writing advice
Have strong action verbs, use “what’s in it for me” angle, avoid acronyms, use how-to headings, speak directly to the reader using “we” and “you”
6. Williams 4 newsletter design tips
Choose 1 and stick to it, Indent only a couple of spaces, either extra space in between or space in between paragraphs but not both, don’t use Helvetica because it’s boring use strong sans serif for headings, serif is used for body, provide readable body copies (for text use sans serif),
7. First step in planning a brochure
Know who you are trying to influence and why,
8. 5 brochure pointers by Shanon Ganun
Write in terms that would benefit the reader, Prioritize your message in only 2-3 key points, try to tell complete story in headline, include specific facts and points, use testimonials, offer more info through collaborative pieces, use positive and active voice, guarantee products and services, tell next step,
9. 3 categories of type and when to use
Serif is most readable and use with most text, decorative (don’t use for large blocks of text), Sans Serif for headlines
10. What affects readability
Font, letter spacing, length of lines, color of paper, how much copy there is to read
11. What does color do
It can enhance something visually, make it stand out, improve reader comprehension, willingness to read something, convey image and values of organization,
12. Brochure design tips: williams
Use contrast (adds visual interest and creates hierarchy of