How H-P Used Tactics of the Japanese to Beat Them at Their Game
How H-P Used Tactics of the Japanese to Beat Them at Their Game
1) Before introducing its inkjet printers, did H-P have to estimate the demand curve for them? Why or why not?
Answer:
In 1984 HP came up with first Inkjet Printer, which was quite far from the perfect to be a complete knock-out. HP was not only the inventor of the Inkjet printer it was as well the manufacturer of the low cost inkjet printers. Before HP has launched its Inkjet printers there were no market existed for it as dot-matrix printers were the market leaders and consumers barely had any idea of Inkjet printers. There were basically existed no way to determine how consumers are going to react to these new Inkjet printers. But at the same time the new printers have many advantages over the existing Dot-matrix printers like advanced technology, low price etc. HP by their market analysis, consumer surveys, research became quite confident over the success of its new Inkjet printers which were surely going to replace old leader i.e. Dot-matrix printers.
Despite of having economies of scale HP could have chosen Direct Methods of Demand Estimation, like;
o Consumer Interviews, by taking a representative sample of consumers briefing them about the new product and taking their opinion & views over it. o Market studies can be the second idea for Demand Estimation, which was chosen by HP and it has shown serious flaws of dot matrix printers like poor print quality and color, at the same time it has also shown their marketing strategies etc. o Experiments performed in laboratory or field without going to the real market could have also been used for estimating the demand of Inkjet printers.
Above mentioned techniques would yield fairly positive results and given HP more confidence to launch its new product to the mass market.
2) When studying Epson before going after the Japanese dominated dot-matrix market, did H-P try to determine which factors would have an important
1) Before introducing its inkjet printers, did H-P have to estimate the demand curve for them? Why or why not?
Answer:
In 1984 HP came up with first Inkjet Printer, which was quite far from the perfect to be a complete knock-out. HP was not only the inventor of the Inkjet printer it was as well the manufacturer of the low cost inkjet printers. Before HP has launched its Inkjet printers there were no market existed for it as dot-matrix printers were the market leaders and consumers barely had any idea of Inkjet printers. There were basically existed no way to determine how consumers are going to react to these new Inkjet printers. But at the same time the new printers have many advantages over the existing Dot-matrix printers like advanced technology, low price etc. HP by their market analysis, consumer surveys, research became quite confident over the success of its new Inkjet printers which were surely going to replace old leader i.e. Dot-matrix printers.
Despite of having economies of scale HP could have chosen Direct Methods of Demand Estimation, like;
o Consumer Interviews, by taking a representative sample of consumers briefing them about the new product and taking their opinion & views over it. o Market studies can be the second idea for Demand Estimation, which was chosen by HP and it has shown serious flaws of dot matrix printers like poor print quality and color, at the same time it has also shown their marketing strategies etc. o Experiments performed in laboratory or field without going to the real market could have also been used for estimating the demand of Inkjet printers.
Above mentioned techniques would yield fairly positive results and given HP more confidence to launch its new product to the mass market.
2) When studying Epson before going after the Japanese dominated dot-matrix market, did H-P try to determine which factors would have an important