Preview

Kittyhawk

Better Essays
Open Document
Open Document
2354 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kittyhawk
Kittyhawk:
Focus on Simplicity

Smokin’ Aces
Marnie Jepsen, Beth Madej, Brittney Irizarry, Brian Clement, and Tiffany Yamanouchi
November 19, 2014
Adam Brikman

Table of Contents
Company Overview 3
Project Overview 4
Scope 5
Objectives 5
Specifications 5
Assumptions 6
Constraints 6
Schedule 7
WBS 7
Gantt Chart 7
PERT/CPM Analysis 8
Financial Analysis 8
Project Cost Estimates 8
Payback Analysis 8
ROI 9
NPV 9
Project Organization 10
Stakeholder Analysis 10
Risk Analysis 10
References 12

3

Company Overview
Hewlett-Packard was founded in 1939 by two men, Bill Hewlett and Dave Packard who met in the 1930s while studying at Stanford University. Hewlett-Packard is and has always been a highly innovative company that thrives on opportunity and risk. According to the Harvard case study, “From Hewlett-Packard’s earliest beginnings as an electronic instruments company to its domination of the printer industry, the HP culture deeply valued technical innovation as a key to success” (Christensen).

To this day, HP maintains the same values, “Success hinges on consistency of leadership, focus, execution and most importantly, great products and services” (About). In addition to this, the case study explains that the company values their innovator’s thoughts and opinions as well as providing a lot of room for creativity:

“HP employed a management by objective process to focus its businesses on financial goals and its people on the potential paths of innovation and strategy to achieve such goals. HP favored a decentralized organizational structure so as to allow its businesses freedom of decision-making and movement” (Christensen).

It can be said that the company has always strived to take the lead in terms of high performing products in the market. With this said, HP has always had significant competition among other companies in the same market realm. They have managed to keep industry norms to par as well as excelling in product launch and innovation.



References: Christensen, C. (2006). Hewlett Packard: The Flight of the Kittyhawk. Harvard Business School. Dong, J. (2002, April 10). The rise and fall of the HP Way. Palo Alto Weekly Online. Retrieved from http://www.paloaltoonline.com/weekly/morgue/2002/2002_04_10.hpway10.html Hewlett-Packard. (2014) HP History. Retrieved from http://www8.hp.com/us/en/hp-information/about-hp/history/overview.html Packard, D. (2005, May). The HP Way. Retrieved from http://www.jimcollins.com/article_topics/articles/the-hp-way.html

You May Also Find These Documents Helpful

  • Good Essays

    First, HP maintained its focus on the market. During the World War II, HP’s strategy of only focus on “building a group of complementary products rather than becoming involved in a lot of un related things” reduced the damage to the company after the war ends. Otherwise, it may not survive when facing a 50 percent decline in revenue. Meanwhile, as a high-tech venture focus on innovation products, HP's design engineers find the needs of customer by determining whether the product met the needs of fellow engineer sitting at the next bench within the company rather than depending on market research. It helped HP understand its market’s needs and was a successful approach in HP’s early day.…

    • 580 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Greeley Hard Copy

    • 1217 Words
    • 5 Pages

    1. Describe the HP organizational Culture. What are some implications of this culture for developing new innovations? What is evidence of R&D’s dominance in HP?…

    • 1217 Words
    • 5 Pages
    Better Essays
  • Better Essays

    In order to regain some of its lost market share, the company made some rapid and unbalanced changes to its architecture. However when making changes to one area of the company, it failed to coordinate the changes to other areas. In 1984, the company restructured and changed its decision making process to become more decentralized. As a result, 17 new departments were created. These new business units had profit-and-loss responsibilities, and their corresponding managers were given the responsibility to decide on new products, pricing, and other important policies (Brickley, 2009, p. 359). The result of this major restructuring had very little impact of the company’s plan to regain market share and profits. In reaction to this lack of impact, the company implemented the Management Annual…

    • 824 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Herman Miller’s values have shaped its strategy and approach to strategy execution. There are many values that the company holds dear, but I will start with inclusiveness. This value speaks to the success of the company being dependent on the inclusion of all of the expressions of human talent and potential that society offers. Herman Miller believes that all workers are individuals with special talents and potential and that it is necessary to tap into the diversity of gifts and skills held by all. Empowering employees from every source to make decisions related to daily operations relies on the capability of these employees to make timely, informed and competent decisions. Herman Miller makes a concerted effort to recruit quality people who can function as agents of change and further the cause of first-rate strategy execution. Teams are cross-functional, where membership on a team is based on the employee’s ability to contribute to that team. Workers at all levels were highly encouraged to put forth new ideas and therefore leadership was shared through the concept of “talking up and down the ladder.” At Herman Miller, this created a whole that is greater than the sum of individual…

    • 2711 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Hp Swot Matrix

    • 902 Words
    • 4 Pages

    HP lack presence in some segments. Comparing to its major competitors, such as Accenture, EMC and IBM, HP’s portfolio offers less significant on software…

    • 902 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hp Swot Analysis

    • 288 Words
    • 2 Pages

    Hewlett-Packard (HP) is a global provider of personal systems, imaging and printing products, and technology solutions. It is the largest player in the inkjet and laser printer market. HP is also one of the market leaders in the global PC market. The one strength that I feel is important is that HP has a very strong distribution channel globally.…

    • 288 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The company’s mission is to invent technologies and services that drive business value, create social benefit and improve the lives of customers - with a focus on affecting the greatest number of people possible. HP dedicates $3.5 billion (US) annually to it’s research and development of products, solutions and new technologies.…

    • 1874 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Hewlett-Packard is one of those companies that have risen to the top. It is a well known company with a good name and great financial successes. But is this company able to remain at this top? Could HP avoid failure that followed success in many high-tech companies? In HP it was always believed that one of the fundamental strengths of the company lay in its people. Since the beginning, as it is defined in the brochure “The HP Way”, they tried to help HP people share in the company’s success which they make possible; to provide employment security based on performance; to ensure them a safe and pleasant work environment; to recognize their individual achievements; to value their diversity; and to help them gain a sense of satisfaction and accomplishment from their work. For employees it was very easy to identify with these values. Employees were working in family feeling…

    • 486 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The Hewlett-Packard Company was originated in January 1939 by Bill Hewlett and Dave Packard, two Stanford University classmates. The company incorporated in 1947. Mr. Packard was appointed as the President and Mr. Hewlett as the Vice President.…

    • 1144 Words
    • 5 Pages
    Better Essays
  • Good Essays

    A New Kind of Structure

    • 407 Words
    • 2 Pages

    When Mark Hurd assumed his new role as CEO of HP, he soon realized that many of the company’s structural problems were related to the fact that eleven layers of management separated him from HP’s customers. Top corporate customers of the company told him that they did not know whom to contact at HP to respond to their questions. HP’s head of corporate technology said that she had to wait three months to secure approval to hire 100 sales specialists. Moreover, HP’s salespeople were able to spend only about one-third of the time with customers; the remainder of their workday was spent in negotiating the bureaucracy inside of HP.…

    • 407 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Hp Cisco

    • 4787 Words
    • 20 Pages

    References: Casciaro, Tiziana and Christina Darwall. The HP-Cisco Alliance (A). Boston: Harvard Business Publishing, 2003. Print.…

    • 4787 Words
    • 20 Pages
    Best Essays
  • Powerful Essays

    Hewlett Packard operates as a market leader in the fast changing, highly competitive information technology market and was renowned for its collaborative and decentralised structure-directly influenced by the two original founders. In recent years however, a rapid economic slowdown and the end of a ‘boom' in demand for computer products and downturn in consumer spending, has seen Hewlett Packard having to evaluate their external environment, internal structure and processes in order to generate competitive advantage over their rivals, and refrain from:…

    • 1994 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    Hp Research Paper

    • 2542 Words
    • 11 Pages

    The Hewlett Packard Company (HP) is a leading American technology company. HP was established by William Hewlett and David Packard in 1939; Operations were organized and set up in Palo Alto California as an up and coming IT and computing Systems Company. As the largest IT Company with revenues totaling $127.2 billion, in 2011 HP ranked #11 as a Fortune 500 company and established itself as the leading high technology company in America (HP Annual Report). The organizational structure can be divided into three major categories which are personal systems, print and image systems, and service and server systems. In detail, Hewlett Packard has seven different groups which include a Personal Systems Group (PSG), Services group, the Imaging and Print Group (IPG), Enterprise servers group, Storage and Networking group (ESSN), HP financial services (HPFS), an HP Software Division and a Corporate Investment division.…

    • 2542 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    William Hewlett and David Packard founded Hewlett-Packard in 1945. In the early stages, HP has been technologically more advanced than its competitors or the market leader. HP’s earliest product was audio oscillator and technology has been HP’s major focus, which can be seen from its various products. Shortly, the company began to manufacture a broad range of products for electronic industry as well as agriculture sector. The flexible HP 3000 computers made strong sales but none of the several models introduced by HP was able to make a major impact in the market. For example, HP 150 was a failure due three main reasons: -…

    • 312 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Many organizations are in a constant search for a simple solution that can maximize employee productivity in congruence with greater profits and happy customers. In search for the ‘quick fix’, popular administrative ideas and trends of one organization are embraced religiously by others – becoming a fad. Like fashion trends, fads also have a life cycle where it enjoys a period of fame and subsequently becomes supplanted. To figure out, a characteristic study of 2 fads, old and recent has been conducted that details performance trajectory. MBO – Management by Objective – first outlined by Peter Drucker in his book “The Practice of Management” became popular in the 1970’s and 1980’s. The process outlines setting objectives for the employees so as to get involved in their tasks; achieve targets and deliver the level best performance in a given time frame. MBO received a boost when it was declared to be an integral part of ‘The HP Way’, the widely acclaimed management style of Hewlett-Packard. At every level within Hewlett-Packard, managers had to develop objectives and integrate them with those of other managers and of the company as a whole. This was done by producing written plans showing what people needed to achieve if they were to reach those objectives. The plans were then shared with others in the corporation and coordinated. The widespread adoption and popularity of MBO was because it was antonymous of ‘management by control’ – an autocratic and military style controlled system of management. MBO urged the planning process to be delegated to all the members of the organization instead of the handful of high-level corporate executives. One of the founders of Hewlett-Packard, Bill Packard, credited MBO as the most successful operating policy for the company and expanded the policy to all its other sectors. MBO became popular with the advent of diversified business that demanded…

    • 932 Words
    • 4 Pages
    Good Essays