Chapter 3
Application case: Siemens builds a strategy-oriented HR system
Question number 1
a) Examples of four strategically required organizational outcomes are:
• Producing high tech products and services.
• Geographic expansion: Expanding the new products and services in different countries.
• Customer satisfaction (superior customer service).
• Productivity and quality management (offer consistently high quality services).
b) Examples of four required competencies and behaviors:
• Since Siemens is producing new high tech products, the company needs highly committed and trained employees, moreover, creative and brilliant engineers.
• Dedication helps employees to achieve their strategic goals.
• HR must hire customer-focused applicants or train and motivate employees to be proactive about providing superior customer service. This will result in a mutual respect within the company and with society.
• Diversified workforce.
Question number 2
Examples of four strategically relevant HR system policies and activities:
• Siemens has to Provide continuing education and management development. It must develop their employee’s knowledge and skills.
• Enriching work involved providing employees with more challenge and responsibility through flexible assignments and team based work.
• Siemens has to provide extensive training and development programs to support global teamwork which is the key to developing and using all the potential of the firm’s human resources.
• Siemens has to adjust employees to adapt with different cultures, languages and nationalities. This will result in building openness, transparency, fairness and supporting diversity.
Question number 3
Strategy map for Siemens
Profit growth
Goals to achieve