Identify Market Oppurtunities Task 2
Identify Marketing Oppurtunities – Task 2
Executive Summary :-
BBQfun was established in 2009 by current CEO, Pat Mifsud. BBQfun offers an extensive product range, incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQfun intends to return to healthy sales of $11 million in 2012 through building on its organisational strengths, through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities. Currently, BBQfun operates two stores, one in Brisbane (Kenmore), and one on the Gold Coast. BBQfun is seeking business and marketing opportunities that could lead to interstate or national expansion if viable and scalable.
Mission
● To provide our customers with great value outdoor lifestyle products and second-to-none customer service.
Vision
● To be, within five years, south east Queensland’s leading outdoor lifestyle retailer.
Values
● Quality
● Customer value
● People: Active encouragement of safety, teamwork, diversity, excellence, innovation and continuous improvement.
Strategic directions
The strategic context in which BBQfun will achieve its mission and vision is through:
● engaging with customers through promotion and market research
● building reputation for quality products and quality customer service
● supporting people to perform via training and performance management
● controlling costs.
● increasing sales revenue and profitability.
Analysis
Analyse 3 Opportunities and which of these fit with organisational goal
Objectives | Opportunities | Engaging with customers through promotion & market research. | E-commerce | Reduce direct & indirect cost of the operations. | Own brand, Bargain market | Building reputation for quality products and
Executive Summary :-
BBQfun was established in 2009 by current CEO, Pat Mifsud. BBQfun offers an extensive product range, incorporating both local and imported goods. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and consumer confidence has led to disappointing sales. However, BBQfun intends to return to healthy sales of $11 million in 2012 through building on its organisational strengths, through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities. Currently, BBQfun operates two stores, one in Brisbane (Kenmore), and one on the Gold Coast. BBQfun is seeking business and marketing opportunities that could lead to interstate or national expansion if viable and scalable.
Mission
● To provide our customers with great value outdoor lifestyle products and second-to-none customer service.
Vision
● To be, within five years, south east Queensland’s leading outdoor lifestyle retailer.
Values
● Quality
● Customer value
● People: Active encouragement of safety, teamwork, diversity, excellence, innovation and continuous improvement.
Strategic directions
The strategic context in which BBQfun will achieve its mission and vision is through:
● engaging with customers through promotion and market research
● building reputation for quality products and quality customer service
● supporting people to perform via training and performance management
● controlling costs.
● increasing sales revenue and profitability.
Analysis
Analyse 3 Opportunities and which of these fit with organisational goal
Objectives | Opportunities | Engaging with customers through promotion & market research. | E-commerce | Reduce direct & indirect cost of the operations. | Own brand, Bargain market | Building reputation for quality products and